Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Yogurt - Brazil - November 2015

"Market opportunities go beyond trying to find the “next Greek yogurt” – with so many innovations that can be used in yogurts, the category could rise above the economic crisis and keep consumers’ loyalty."
– Naira Sato, Food and Drinks Analyst

This report looks at the following areas:

  • Ice-cream can serve an inspiration to the yogurt category with more customized toppings
  • Yogurt can be positioned as stress buster and a time saver for Brazilian consumers
  • Yogurts that claim to improve physical appearance can appeal to women

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The market
            • Figure 1: Forecast of retail sales of yogurt, by value, 2010-20
          • Companies, brands, and innovation
            • Figure 2: Value shares in the yogurt retail market, 2014
          • The consumer
            • Brands of drinking yogurt targeted at young people could benefit from having a Greek variant
              • Figure 3: Consumers who reported eating more Greek yogurt during the last 12 months, by age group, August 2015
            • Sweet-flavored nuts could help strengthen yogurt’s positioning as dessert for AB consumers
              • Figure 4: Yogurt consumption habits – "with nuts (eg almonds, walnuts, etc), by socioeconomic group, August 2015
            • Vegetable-based yogurt, could become more popular in Brazil by following the milk category
              • Figure 5: Attitudes toward yogurt consumption, August 2015
            • Greek yogurt can be positioned as a healthy cooking ingredient
              • Figure 6: Attribute “Products with yogurt as an ingredient are healthy (eg cookies with yogurt cream filling, salad dressing)" and “Greek yogurt is the healthiest type of yogurt,” by age group, August 2015
            • What we think
            • Issues and Insights

              • Ice-cream can serve an inspiration to the yogurt category with more customized toppings
                • The facts
                  • The implications
                    • Yogurt can be positioned as stress buster and a time saver for Brazilian consumers
                      • The facts
                        • The implications
                          • Yogurts that claim to improve physical appearance can appeal to women
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Launches in the Greek yogurt segment help drive market value growth
                                  • Higher unemployment rate, water and energy crisis, and inflation can have a negative impact on consumption
                                  • Market Size and Forecast

                                    • The yogurt market continues to grow
                                      • Figure 7: Retail sales of yogurt, by value and volume, 2010-20
                                    • The current economic climate has a negative impact on forecast growth
                                      • Figure 8: Forecast of retail sales of yogurt, by value, 2010-20
                                      • Figure 9: Forecast of retail sales of yogurt, by volume, 2010-20
                                  • Market Drivers

                                    • Water and energy crisis can have a negative impact on yogurt consumption
                                      • Higher unemployment among young people can affect yogurt consumption
                                        • More than half of the Brazilian population is overweight
                                        • Companies, Brands, and Innovation – What You Need to Know

                                          • Yogurt with “low/no/reduced lactose” claims are becoming increasingly popular
                                            • Dan'up strengthens its on-the-go positioning with new packaging
                                              • Verde Campo and Boa Forma magazine launch yogurt with collagen
                                              • Market Share

                                                • Danone leads the yogurt market in Brazil
                                                  • Figure 10: Companies’ share in the yogurt retail market, by value, 2013-14
                                                  • Figure 11: Companies’ share in the yogurt retail market, by volume, 2013-14
                                              • Competitive Strategies

                                                • Who's Innovating?

                                                  • Innovation in texture: gelatin
                                                    • Innovation in texture: grains, seeds, and nuts
                                                      • Innovation in texture: aero yogurt
                                                        • Innovation in format: powder
                                                          • Icelandic is the new Greek
                                                          • The Consumer – What You Need to Know

                                                            • Inflation generates higher prices in the category
                                                              • With the economic crisis, consumers end up turning to cheaper brands
                                                                • Reduction of sugar: pressure all around
                                                                  • Consumers want companies to help them be healthier
                                                                  • Yogurt Consumption

                                                                    • Reported consumption of yogurt increased during the last 12 months
                                                                      • Figure 12: Consumption of yogurt, August 2015
                                                                    • Yogurt with sugar replacements could appeal to over-45s
                                                                      • Figure 13: Consumers who report not having eaten yogurt in the last 12 months, by age group, August 2015
                                                                    • Brands of drinking yogurt targeted at young people could benefit from having a Greek variant
                                                                      • Figure 14: Consumers who reported eating more Greek yogurt during the last 12 months, by age group, August 2015
                                                                  • Yogurt Consumption Habits

                                                                    • Associating consumption of fruit with yogurt could boost category sales
                                                                      • Figure 15: Yogurt consumption habits, August 2015
                                                                    • Wholegrain yogurt toppings could appeal to female consumers
                                                                      • Figure 16: Yogurt consumption habits – “with cereals (eg granola, chocolate, etc.),” by gender, August 2015
                                                                    • Sweet-flavored nuts could help strengthen yogurt’s positioning as dessert for AB consumers
                                                                      • Figure 17: Yogurt consumption habits – “with nuts (eg almonds, walnuts, etc),” by socioeconomic group, August 2015
                                                                  • Attitudes toward Yogurt Consumption

                                                                    • Vegetable-based yogurt, could become more popular in Brazil by following the milk category
                                                                      • Figure 18: Attitudes toward yogurt consumption, January 2015
                                                                    • Yogurt with more protein could be seen as better value for money by men
                                                                      • Figure 19: Attitudes toward yogurt consumption – "I choose yogurt more often based on price promotion rather than brand,” by genre, August 2015
                                                                    • Yogurts with higher satiety index could appeal to women who consume the category as a meal replacement
                                                                      • Figure 20: Attitudes toward yogurt consumption– "Sometimes I have yogurt as a meal replacement (eg breakfast, dinner),” by gender, August 2015
                                                                  • Attributes Related to Yogurt Consumption

                                                                    • Yogurt could be more associated with physical activities
                                                                      • Figure 21: Attributes related to yogurt consumption, August 2015
                                                                    • Greek yogurt can be positioned as a healthy cooking ingredient
                                                                      • Figure 22: Attributes "Products with yogurt as an ingredient are healthy (eg cookies with yogurt cream filling, salad dressing)" and "Greek yogurt is the healthiest type of yogurt,” by age group, August 2015
                                                                    • Lactose-free kefir and quark yogurt could be more explored by brands
                                                                      • Figure 23: Launches of yogurt positioned as "low/no/reduced lactose,” by total launches in the yogurt category, in the US, Germany, Brazil, and Finland, October 2011-September 2015
                                                                  • Appendix – Market Size and Forecast

                                                                      • Figure 24: Retail sales of yogurt, by value and volume, 2010-20
                                                                  • Appendix – Methodology and Abbreviations

                                                                    • Factors used in forecasting
                                                                      • Abbreviations

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Yogurt - Brazil - November 2015

                                                                      £3,199.84 (Excl.Tax)