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Yogurt - Ireland - August 2013

“With the market for functional dairy products among elderly consumers well established, and the overall value of the Irish yogurt industry showing only modest growth, the producers of yogurt could consider targeting the underdeveloped segment of consumers aged 0-17 with functional products suited to their needs to increase their consumption and create additional revenue streams.”

– James Wilson, Research Analyst

Some questions answered in this report include:

  • How are increasing raw material costs impacting the Irish yogurt market?
  • What types of yogurt products are eaten by Irish consumers?
  • What are Irish consumer’s attitudes towards yogurt products?
  • Who are the key players in the Irish yogurt market?
  • What do Irish consumers consider important when purchasing yogurt?

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Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Data sources
            • Abbreviations
            • Executive Summary

                • The market
                  • Forecast
                    • Figure 1: Estimated value of the total yogurt market, by value, IoI, NI and RoI, 2008-18
                  • Market factors
                    • Rising milk prices an issue for Irish yogurt industry
                      • Cost of living and disposable income an issue for Irish consumers
                        • Demographic shift provides opportunities for yogurt market
                          • Yogurt producers have a role to play in government health initiatives
                            • Packed lunch opportunity for yogurt producers
                              • Companies, brands and innovations
                                • The consumer
                                  • Standard yogurt popular among Irish consumers
                                    • Figure 2: Types of yogurt eaten in the last three months, by demographics, NI and RoI, July 2013
                                  • Irish consumers snacking on yogurts at home
                                    • Figure 3: Occasions that yogurt was eaten for in the last three months, by demographics, NI and RoI, July 2013
                                  • Low-fat a key consideration for yogurt consumers in Ireland
                                    • Figure 4: Factors considered important when buying yogurts in the last three months, by demographics, NI and RoI, July 2013
                                  • Yogurts seen as healthy and ‘guilt-free’ snacks
                                    • Figure 5: Agreement with statements relating to yogurt, by demographics, NI and RoI, July 2013
                                  • What we think
                                  • Issues in the Market

                                    • How are increasing raw material costs impacting the Irish yogurt market?
                                      • What types of yogurt products are eaten by Irish consumers?
                                        • What are Irish consumer’s attitudes towards yogurt products?
                                          • Who are the key players in the Irish yogurt market?
                                            • What do Irish consumers consider important when purchasing yogurt?
                                            • Trend Applications

                                                • Transumers
                                                  • The Big Issue
                                                    • Mintel Futures: Old Gold
                                                    • Market Overview

                                                      • Key points
                                                        • Rising milk prices to impact yogurt products
                                                          • Figure 6: Average yearly milk prices, pence per litre, NI, 2009-13
                                                          • Figure 7: Average yearly milk prices, cents per litre, RoI, 2009-13
                                                        • Increased feed costs impacting milk prices
                                                          • Sales of yogurt products also affected by cost of living
                                                            • Figure 8: Consumer Price Index, UK (including NI and) RoI, year-on-year percentage change, 2007-13
                                                          • Disposable income falls throughout Ireland
                                                            • Figure 9: Real household net disposable income, annual growth rates, 2005-12
                                                            • Figure 10: How consumers rate their current financial situation, NI and RoI, July 2013
                                                          • Aging population to boost market for functional yogurt products
                                                            • Figure 11: Population, by age, NI, 2012 and 2024
                                                            • Figure 12: Population, by age, RoI, 2011 and 2026
                                                          • Yogurt products can play role in tackling obesity
                                                            • Packed lunch trend provides opportunity to drive yogurt consumption
                                                              • Figure 13: Occasions that yogurt was eaten in the last three months, by demographics, NI and RoI, July 2013
                                                          • Competitive Context

                                                            • Key points
                                                              • New varieties of cakes, pastries and sweet goods are a key area for product innovation
                                                                • Figure 14: New products launched in the cakes, pastries and sweet goods category, UK and Ireland 2008-13
                                                                • Figure 15: New product development in the cakes, pastries and sweet goods category, by launch type, UK and Ireland 2008-13
                                                              • ‘Suitable for’ claims driving dessert and ice cream product launches
                                                                • Figure 16: New products launched in the desserts and ice cream category, UK and Ireland 2008-13
                                                                • Figure 17: New product development in the desserts and ice cream category, by claim type, UK and Ireland 2008-13
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Growth forecast for yogurt market in 2013
                                                                  • Figure 18: Estimated value of the total yogurt market (including soy yogurt), by value, IoI, NI and RoI, 2008-18
                                                                • Spoonable yogurt drives NI market
                                                                  • Figure 19: Estimated value of the total yogurt market (including soy yogurt), by segment, NI, 2008-18
                                                                  • Figure 20: Percentage breakdown of yogurt segments, NI, 2013
                                                                • RoI yogurt market to show modest growth in 2013
                                                                  • Figure 21: Estimated value of the total yogurt market (including soy yogurt), by segment, RoI, 2008-18
                                                                  • Figure 22: Percentage breakdown of yogurt segments, RoI, 2013
                                                              • Strengths and Weaknesses

                                                                • Strengths
                                                                  • Weaknesses
                                                                  • Companies and Innovations

                                                                      • Examples of Innovation
                                                                        • Spoonable yogurt products dominate new product launches
                                                                          • Figure 23: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, UK and Ireland, 2008-13
                                                                        • New variety and range extensions show strong growth
                                                                          • Figure 24: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, by launch type, UK and Ireland, 2008-13
                                                                        • ‘Suitable for’ most popular claim made by yogurt products
                                                                          • Figure 25: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, by claim category, UK and Ireland, 2008-13
                                                                          • Figure 26: New product development in the spoonable yogurt, drinking yogurt and liquid cultured milk and soy yogurt sub-categories, by claim category, UK and Ireland, 2008-13 (continued)
                                                                        • Company profiles
                                                                          • Clandeboye Estate
                                                                            • Dale Farm Ltd
                                                                              • Danone UK and Ireland Ltd
                                                                                • Glanbia plc (Yoplait)
                                                                                  • Glenisk
                                                                                    • Irish Yogurts Limited
                                                                                      • Killowen Farm
                                                                                        • Müller UK and Ireland Group LLP
                                                                                        • The Consumer – Types of Yogurt Eaten by Irish Consumers

                                                                                          • Key points
                                                                                            • Seven in ten Irish women have eaten standard yogurt in the last three months
                                                                                              • Figure 27: Types of yogurt eaten in the last three months, by region, NI and RoI, July 2013
                                                                                              • Figure 28: Consumers who have eaten standard yogurts (including big pots) in the last three months, by age and gender, NI and RoI, July 2013
                                                                                            • Yogurt with separate toppings popular among Irish consumers
                                                                                                • Figure 29: Consumers who have eaten yogurt with separate toppings (eg Müller Corner) in the last three months, by work status, NI and RoI, July 2013
                                                                                              • Children in the household contributes to consumption of yogurt with separate toppings
                                                                                                • Figure 30: Consumers who have eaten yogurt with separate toppings (eg Müller Corner) in the last three months, by gender and children present in the household, NI and RoI, July 2013
                                                                                              • Pouring yogurt popular in NI
                                                                                                • Figure 31: Consumers that have eaten pouring yogurt (eg for use on cereals, in cooking etc) in the last three months, by gender and age, NI and RoI, July 2013
                                                                                              • Employed consumers primary market for yogurt drinks
                                                                                                  • Figure 32: Consumers that have consumed other yogurt drinks (eg Actimel, Müller Vitality) in the last three months, by work status, NI and RoI, July 2013
                                                                                                  • Figure 33: Consumers that have consumed other yogurt drinks (eg Actimel, Müller Vitality) in the last three months, by age, NI and RoI, July 2013
                                                                                                • A fifth of Irish consumers drinking cholesterol-lowering yogurt drinks
                                                                                                    • Figure 34: Consumers that have consumed cholesterol-lowering yogurt drinks in the last three months, by gender and age, NI and RoI, July 2013
                                                                                                • The Consumer – Occasions At Which Irish Consumers Eat Yogurt Products

                                                                                                  • Key points
                                                                                                    • Yogurts popular for in-home snacking
                                                                                                      • Figure 35: Occasions that yogurt was eaten for in the last three months, by region, NI and RoI, July 2013
                                                                                                      • Figure 36: Consumers who have eaten yogurts as a snack at home in the last three months, by gender and age, NI and RoI, July 2013
                                                                                                    • Yogurts a healthy snacking option for children
                                                                                                      • Figure 37: Consumers who have eaten yogurts as a snack at home in the last three months, by presence of children in the household, NI and RoI, July 2013
                                                                                                    • Dessert a key occasion for yogurt consumption
                                                                                                        • Figure 38: Consumers who have eaten yogurt as a dessert (after lunch/dinner) in the last three months, by gender and social class, NI and RoI, July 2013
                                                                                                      • Affluent RoI consumers eating yogurt at breakfast
                                                                                                          • Figure 39: Consumers who have eaten yogurt at breakfast in the last three months, by gender and social class, NI and RoI, July 2013
                                                                                                          • Figure 40: Consumers who have eaten yogurt at breakfast in the last three months, by work status, NI and RoI, July 2013
                                                                                                      • The Consumer – Factors Considered Important When Purchasing Yogurt Products

                                                                                                        • Key points
                                                                                                          • Low-fat the most important factor when buying yogurts
                                                                                                            • Figure 41: Factors considered important when buying yogurts in the last three months, by demographics, NI and RoI, July 2013
                                                                                                            • Figure 42: Consumers that consider low-fat an important factor when buying yogurts in the last three months, by gender and age, NI and RoI, July 2013
                                                                                                          • Low-calorie yogurts also a favourite among Irish consumers
                                                                                                              • Figure 43: Consumers that consider low-calorie an important factor when buying yogurts in the last three months, by gender and marital status, NI and RoI, July 2013
                                                                                                            • Irish consumers like their yogurts thick and creamy
                                                                                                                • Figure 44: Consumers that consider thick and creamy an important factor when buying yogurts in the last three months, by location and social class, NI and RoI, July 2013
                                                                                                                • Figure 45: Consumers that consider thick and creamy an important factor when buying yogurts in the last three months, by work status, NI and RoI, July 2013
                                                                                                              • A third of Irish consumers consider ‘all-natural’ an important factor
                                                                                                                  • Figure 46: Consumers who consider all-natural (no additives/preservatives etc) to be an important factor when buying yogurt in the last three months, by gender and age, NI and RoI, July 2013
                                                                                                                  • Figure 47: Consumers who consider all-natural (no additives/preservatives etc) to be an important factor when buying yogurt in the last three months, by marital status and social class, NI and RoI, July 2013
                                                                                                                • Irish men most likely to consider branding important
                                                                                                                    • Figure 48: Consumers who consider their favourite brand to be an important factor when buying yogurts in the last three months, by gender and age, NI and RoI, July 2013
                                                                                                                    • Figure 49: Consumers who consider their favourite brand to be an important factor when buying yogurts in the last three months, by work status, NI and RoI, July 2013
                                                                                                                • The Consumer – Attitudes Towards Yogurt Products

                                                                                                                  • Key points
                                                                                                                    • Yogurts viewed as a healthy alternative to treats
                                                                                                                      • Figure 50: Agreement with statements relating to yogurt, by demographics, NI and RoI, July 2013
                                                                                                                      • Figure 51: Agreement with the statement ‘Yogurt is a healthy alternative to treats (eg chocolate bars, biscuits, etc)’, by gender and age, NI and RoI, July 2013
                                                                                                                    • Yogurts a good ‘guilt-free’ snack
                                                                                                                        • Figure 52: Agreement with the statement ‘Yogurts make for a good ‘guilt-free’ snack’, by location and social class, NI and RoI, July 2013
                                                                                                                        • Figure 53: Agreement with the statement ‘Yogurts make for a good ‘guilt-free’ snack’, by presence of children in the household, NI and RoI, July 2013
                                                                                                                      • Irish consumers like new varieties and flavours
                                                                                                                          • Figure 54: Agreement with the statement ‘I like to try a variety or flavour of yogurt/yogurt drinks’, by gender and marital status, NI and RoI, July 2013
                                                                                                                          • Figure 55: Agreement with the statement ‘I like to try a variety of flavours of yogurt/yogurt drinks’, by presence of children in the household, NI and RoI, July 2013
                                                                                                                        • Three in ten pay attention to on-pack health claims
                                                                                                                            • Figure 56: Agreement with the statement ‘I pay attention to the health claims on yogurt/yogurt drink packaging’, by gender and age, NI and RoI, July 2013
                                                                                                                            • Figure 57: Agreement with the statement ‘I pay attention to the health claims on yogurt/yogurt drink packaging’, by location and social class, NI and RoI, July 2013
                                                                                                                        • Appendix

                                                                                                                          • NI Toluna data
                                                                                                                            • Figure 58: Types of yogurt eaten in the last 3 months, by demographics, NI, July 2013
                                                                                                                            • Figure 59: Types of yogurt eaten in the last 3 months, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 60: Types of yogurt eaten in the last 3 months, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 61: Occasions that yogurt was eaten for in the last 3 months, by demographics, NI, July 2013
                                                                                                                            • Figure 62: Occasions that yogurt was eaten for in the last 3 months, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 63: Occasions that yogurt was eaten for in the last 3 months, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 64: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013
                                                                                                                            • Figure 65: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 66: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 67: Important factors when buying yogurts in the last 3 months, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 68: Agreement with statements relating to yogurt, by demographics, NI, July 2013
                                                                                                                            • Figure 69: Agreement with statements relating to yogurt, by demographics, NI, July 2013 (continued)
                                                                                                                            • Figure 70: Agreement with statements relating to yogurt, by demographics, NI, July 2013 (continued)
                                                                                                                          • RoI Toluna data
                                                                                                                            • Figure 71: Types of yogurt eaten in the last 3 months, by demographics, RoI, July 2013
                                                                                                                            • Figure 72: Types of yogurt eaten in the last 3 months, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 73: Types of yogurt eaten in the last 3 months, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 74: Occasions that yogurt was eaten for in the last 3 months, by demographics, RoI, July 2013
                                                                                                                            • Figure 75: Occasions that yogurt was eaten for in the last 3 months, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 76: Occasions that yogurt was eaten for in the last 3 months, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 77: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013
                                                                                                                            • Figure 78: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 79: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 80: Important factors when buying yogurts in the last 3 months, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 81: Agreement with statements relating to yogurt, by demographics, RoI, July 2013
                                                                                                                            • Figure 82: Agreement with statements relating to yogurt, by demographics, RoI, July 2013 (continued)
                                                                                                                            • Figure 83: Agreement with statements relating to yogurt, by demographics, RoI, July 2013 (continued)

                                                                                                                        Companies Covered

                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                        Yogurt - Ireland - August 2013

                                                                                                                        £1,095.00 (Excl.Tax)