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Youth Fashion - UK - December 2010

Young people aged 16-24 have to a large extent driven sales of clothes during the last few years, as they have continued to spend throughout tough economic times. Clothes and shoes are ranked as a top expenditure priority for those aged 18 and under and fashion is so important to this age group that they have increased their spending on clothes during the recession. This report uses consumer research to examine the clothes and styles typically worn by young people in the UK. It examines where they shop and their attitudes towards buying clothes and fashion.

  • The 16-24s clothing market has seen solid growth despite the recession and has grown 17% between 2005 and 2010, outperforming the overall clothing market, which has only increased by 9%.
  • Clothes and shoes are ranked as the most important items of expenditure for young people aged 16-18, with more than one in five of this age group ranking it as their first priority.
  • More than one in five (21%) young people spent more on clothes during the recession in 2009 than they usually would, peaking among younger women aged 16-19.
  • Older youths, however, were more likely to have cut back during the recession, with more than four in ten (44%) 20-24s spending less on clothes in 2009 than they usually would.
  • The majority (58%) of 16-24s shop at Primark, although New Look is more popular among young women.
  • Younger consumers aged up to 20, particularly under 17s (61%), like to go shopping for clothes with their friends as it is more sociable.
  • Almost a third of young women admit that they buy items of clothing if they like them, even if they don’t need them.
  • Young fashion retailers have been at the forefront of collaborations with top fashion designers. This has been driven by young people’s interest in keeping up with the latest trends and their willingness to queue up for hours, and even overnight, to have access to these designer lines at high street prices.
  • Retailers are increasingly using technology to attract young people, with new fashion apps being launched to appeal directly to young, fashion-conscious consumers.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Methodology
            • Abbreviations
            • Future Opportunities

                • Make it social
                  • Setting you up for the big time
                  • Market in Brief

                    • Student numbers rise, and so does the cost of education
                      • Youth fashion outperforms total market
                        • Free-spending youth drive sales
                          • Older youths spend less
                            • Clothes and shoes priority for 18s and under
                              • Most are monthly shoppers
                                • Primark is the overall favourite
                                  • A New Look for women
                                    • Online and eBay widely used
                                      • Topshop – a fashion destination for 18s and under
                                        • Zara attracts an older crowd
                                          • Brand elements
                                            • 21+ go alone, while teens shop socially
                                              • Dressing fashionably makes you sexy
                                                • A third of women buy clothes they don’t need
                                                  • Four in ten under-17s shop with parents
                                                    • Women like to keep up with fashion
                                                      • Designer collaborations prove popular
                                                        • The future
                                                        • Internal Market Environment

                                                          • Key points
                                                            • Student numbers rise
                                                              • Figure 1: All students at publicly funded higher education institutions, by mode and level of study, 2005/06-2008/09
                                                            • The cost of education
                                                              • Figure 2: NUS estimated average student expenditure in england for the 2010/11 academic year (39 weeks)*
                                                            • Student loans
                                                              • Figure 3: Total amount of student loans lent to English domiciled students studying in the UK and EU students studying in England, 2005-10
                                                            • Impact of deflation
                                                              • Figure 4: Implied price deflator, clothing, quarter on quarter percentage change, Q1 2005-Q3 2010
                                                            • Obesity rising among youths
                                                              • Figure 5: Levels of obesity based on bmi of 30 or more, by gender and socio-economic group, 2007-10
                                                          • Broader Market Environment

                                                            • Key points
                                                              • Numbers of young decline
                                                                • Figure 6: Projected numbers of 16-24-year-olds in the UK, by age last birthday, 2005-15
                                                              • Youth unemployment rising
                                                                • Figure 7: Unemployment rate for 16-24 year olds, 2007-10
                                                              • Young adults live at home longer
                                                                • Figure 8: UK households, by size, 2005-15
                                                              • Uncertainty could impact youths
                                                                • Figure 9: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                                              • 16-24s addicted to the internet
                                                                • Figure 10: Broadband penetration, by demographics, 2004-10
                                                            • Strengths and Weaknesses in the Market

                                                              • Strengths
                                                                • Weaknesses
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Using technology to attract youths
                                                                      • Fashion and music
                                                                        • Online shopping
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Clothing spend by 16-24s rises
                                                                              • Figure 11: UK spend on clothing and footwear by 16-24s, at current and constant 2010 prices, 2005-15
                                                                            • Youth fashion outperforms total market
                                                                              • Figure 12: Spend on clothing and footwear by 16-24s and total spend on clothing and footwear, 2005-10
                                                                            • The future
                                                                              • Figure 13: Forecast spend on clothing and footwear by 16-24s, at current prices, 2005-15
                                                                            • Forecast methodology
                                                                            • Retail Competitor Analysis

                                                                              • Key points
                                                                                • Key players
                                                                                  • Figure 14: Turnover of selected players in the youth fashion market, 2008-10
                                                                              • Types of Clothing Bought by 16-24s

                                                                                • Key points
                                                                                  • How youths spend their money on clothes
                                                                                    • Figure 15: Types of clothing bought by 16-24s, 2010
                                                                                  • Decline in purchases of outerwear
                                                                                    • Figure 16: Spend on outerwear by 16-24s, by type, 2007-10
                                                                                  • T-shirts remain a staple for men
                                                                                    • Women buy more trousers
                                                                                      • Men opt for sports clothes
                                                                                        • Coat purchases rise
                                                                                          • Men buy more ties
                                                                                            • Figure 17: Spend on menswear, by type, 2007-10
                                                                                          • Dress purchases soar
                                                                                            • Figure 18: Spend on womenswear, by type, 2007-10
                                                                                          • Skirt sales drop
                                                                                          • Companies and Products

                                                                                            • Major players
                                                                                              • Topshop/Topman
                                                                                                • Company overview
                                                                                                  • Product offering
                                                                                                    • Figure 19: Profile of Arcadia website visitors, by age, January 2010
                                                                                                  • Financials
                                                                                                    • Figure 20: Arcadia Group: Group financial performance, 2008-09
                                                                                                  • Recent developments
                                                                                                    • Advertising and marketing
                                                                                                      • H&M
                                                                                                        • Company overview
                                                                                                          • Product offering
                                                                                                            • Financials
                                                                                                              • Figure 21: H&M (Hennes & Mauritz): UK financial performance, 2008-09
                                                                                                            • Recent developments
                                                                                                              • Advertising and marketing
                                                                                                                • Zara
                                                                                                                  • Company overview
                                                                                                                    • Product offering
                                                                                                                      • Financials
                                                                                                                        • Figure 22: Zara: UK financial performance, 2009-10
                                                                                                                      • Recent developments
                                                                                                                        • Advertising and marketing
                                                                                                                          • New Look
                                                                                                                            • Company overview
                                                                                                                              • Product offering
                                                                                                                                • Financials
                                                                                                                                  • Figure 23: New Look Group Plc: Group financial performance, 2009-10
                                                                                                                                • Recent developments
                                                                                                                                  • Advertising and marketing
                                                                                                                                    • River Island
                                                                                                                                      • Company overview
                                                                                                                                        • Product offering
                                                                                                                                          • Financials
                                                                                                                                            • Figure 24: River Island Clothing Co Ltd: Group financial performance, 2008-09
                                                                                                                                          • Recent developments
                                                                                                                                            • Advertising and marketing
                                                                                                                                              • Ted Baker
                                                                                                                                                • Company overview
                                                                                                                                                  • Product offering
                                                                                                                                                    • Financials
                                                                                                                                                      • Figure 25: Ted Baker Plc: Group financial performance, 2009-10
                                                                                                                                                    • Recent developments
                                                                                                                                                      • Advertising and marketing
                                                                                                                                                        • Republic
                                                                                                                                                          • Company overview
                                                                                                                                                            • Product offering
                                                                                                                                                              • Financials
                                                                                                                                                                • Figure 26: Republic (Retail) Ltd: Group financial performance, 2009-10
                                                                                                                                                              • Recent developments
                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                  • Superdry
                                                                                                                                                                    • Company overview
                                                                                                                                                                      • Product offering
                                                                                                                                                                        • Financials
                                                                                                                                                                          • Figure 27: Supergroup: Group financial performance, 2009-10
                                                                                                                                                                        • Recent developments
                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                          • Brand Communication and Promotion

                                                                                                                                                                            • Key points
                                                                                                                                                                                • Figure 28: Main monitored media advertising expenditure on fashion, by company, top ten*, 2006-10
                                                                                                                                                                              • Next spends most on ads
                                                                                                                                                                                • H&M maintains spend
                                                                                                                                                                                  • New Look grows adspend
                                                                                                                                                                                    • Topshop and Topman in the press
                                                                                                                                                                                      • River Island cuts spend
                                                                                                                                                                                        • Relying on word of mouth
                                                                                                                                                                                          • Press is the word
                                                                                                                                                                                            • Figure 29: Main monitored media advertising expenditure on fashion advertising, by media type, 2006-10
                                                                                                                                                                                        • Brand Elements

                                                                                                                                                                                            • Key points
                                                                                                                                                                                                • Figure 30: Brand usage, by target groups, September 2010
                                                                                                                                                                                              • Target group analysis
                                                                                                                                                                                                • Group One – The Conformists
                                                                                                                                                                                                  • Group Two – Simply the Best
                                                                                                                                                                                                    • Group Three – Shelf Stalkers
                                                                                                                                                                                                      • Group Four – Habitual Shoppers
                                                                                                                                                                                                        • Group Five – The Individualists
                                                                                                                                                                                                        • The Consumer – How Often Do 16-24s Buy Clothes?

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                              • Figure 31: Frequency of clothes shopping, by gender and age, September 2010
                                                                                                                                                                                                              • Figure 32: Frequency of clothes shopping, September 2010
                                                                                                                                                                                                            • Monthly shoppers
                                                                                                                                                                                                              • Weekly shoppers
                                                                                                                                                                                                                • Few are occasional shoppers
                                                                                                                                                                                                                • Consumer – Where Do 16-24s Shop for Clothes?

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                      • Figure 33: Retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                      • Figure 34: Retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                    • Primark is the overall favourite
                                                                                                                                                                                                                      • A New Look for women
                                                                                                                                                                                                                        • Half shop at H&M
                                                                                                                                                                                                                          • Online and eBay widely used
                                                                                                                                                                                                                            • Topshop – a fashion destination for 18s and under
                                                                                                                                                                                                                              • Sociable River Islanders
                                                                                                                                                                                                                                • Department stores attract females
                                                                                                                                                                                                                                  • TK Maxx and Matalan shoppers live up North
                                                                                                                                                                                                                                    • Zara attracts an older crowd
                                                                                                                                                                                                                                      • A quarter of women use vintage shops
                                                                                                                                                                                                                                        • Men shop at Ted Baker
                                                                                                                                                                                                                                        • Consumer – What Do 16-24s Spend Their Money On?

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                              • Figure 35: Expenditure ranking, September 2010
                                                                                                                                                                                                                                              • Figure 36: Expenditure ranking, by age group, September 2010
                                                                                                                                                                                                                                            • Clothes and shoes priority for 18s and under
                                                                                                                                                                                                                                              • Older consumers spend most on rent
                                                                                                                                                                                                                                                • People aged 20+ prioritise eating at home
                                                                                                                                                                                                                                                  • Transport a big expense for Londoners
                                                                                                                                                                                                                                                    • Pubs and eating out ranked highly among 18-year-olds
                                                                                                                                                                                                                                                      • Music, DVDs and games ranked highly among under-17s
                                                                                                                                                                                                                                                      • Consumer – 16-24s Attitudes Towards Clothes Shopping

                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                            • Figure 37: Attitudes towards shopping for clothes, September 2010
                                                                                                                                                                                                                                                            • Figure 38: Attitudes towards shopping for clothes alone or with friends, by gender and age group, September 2010
                                                                                                                                                                                                                                                          • 21s and over prefer to shop alone
                                                                                                                                                                                                                                                            • Younger consumers like to shop with friends
                                                                                                                                                                                                                                                              • Dressing fashionably makes you sexy
                                                                                                                                                                                                                                                                • Buying clothes friends like
                                                                                                                                                                                                                                                                  • A third of women buy clothes they like but don’t need
                                                                                                                                                                                                                                                                    • Figure 39: Attitudes towards shopping for clothes, by gender and age group, September 2010
                                                                                                                                                                                                                                                                  • Four in ten under-17s shop with parents
                                                                                                                                                                                                                                                                    • One in six put desire over price
                                                                                                                                                                                                                                                                      • Figure 40: Attitudes towards shopping for clothes, by age group and working status, September 2010
                                                                                                                                                                                                                                                                    • Young men shop with friends with similar style
                                                                                                                                                                                                                                                                      • Figure 41: Attitudes towards shopping for clothes, by gender, age group and socio-economic group, September 2010
                                                                                                                                                                                                                                                                    • One in ten up to 18s dress like their friends
                                                                                                                                                                                                                                                                    • Consumer – 16-24s Clothes Shopping in the Recession

                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                          • Figure 42: Change in attitudes towards shopping for clothes in the last 12 months February 2010
                                                                                                                                                                                                                                                                        • Free-spending youths drive sales
                                                                                                                                                                                                                                                                          • Young men keep spending
                                                                                                                                                                                                                                                                            • Older youths spend less
                                                                                                                                                                                                                                                                                • Figure 43: Statements on buying clothes, February 2010
                                                                                                                                                                                                                                                                              • Young women like shopping in the sales
                                                                                                                                                                                                                                                                                • Figure 44: Buying clothes in the sales or from value clothing retailers, February 2010
                                                                                                                                                                                                                                                                              • Brand loyalty higher among youths
                                                                                                                                                                                                                                                                                • Young less likely to buy for replacement
                                                                                                                                                                                                                                                                                  • Clothes as gifts
                                                                                                                                                                                                                                                                                    • Young women enjoy clothes shopping
                                                                                                                                                                                                                                                                                      • Paying for quality
                                                                                                                                                                                                                                                                                      • Consumer - 16-24s Spending Intentions for 2010

                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                            • Figure 45: Attitudes towards buying clothes in the year ahead, February 2010
                                                                                                                                                                                                                                                                                          • Optimism prevails among the young
                                                                                                                                                                                                                                                                                            • Four in ten will keep spending
                                                                                                                                                                                                                                                                                              • Some caution in the air
                                                                                                                                                                                                                                                                                              • Consumer – 16-24s Motivation to Buy Clothes

                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                    • Figure 46: Factors that have influenced buying clothes for oneself, February 2010
                                                                                                                                                                                                                                                                                                  • Buying clothes as a treat
                                                                                                                                                                                                                                                                                                    • Buying clothes for a new job
                                                                                                                                                                                                                                                                                                      • Women like to keep up with fashion
                                                                                                                                                                                                                                                                                                        • Magazines and blogs drive fashion sales
                                                                                                                                                                                                                                                                                                        • Consumer – High Street Designer Ranges

                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                              • Figure 47: Shops from which high street designer/celebrity clothing ranges have been bought, February 2010
                                                                                                                                                                                                                                                                                                            • Designer collaborations prove popular
                                                                                                                                                                                                                                                                                                            • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                • Figure 48: Trends in the age structure of the UK population, 2005-15
                                                                                                                                                                                                                                                                                                                • Figure 49: Broadband penetration, by demographics, 2004-10
                                                                                                                                                                                                                                                                                                            • Appendix – Brand Elements

                                                                                                                                                                                                                                                                                                                • Figure 50: Brand usage
                                                                                                                                                                                                                                                                                                                • Figure 51: Brand Commitment
                                                                                                                                                                                                                                                                                                                • Figure 52: Brand dynamism
                                                                                                                                                                                                                                                                                                                • Figure 53: Brand diversity
                                                                                                                                                                                                                                                                                                                • Figure 54: Brand satisfaction
                                                                                                                                                                                                                                                                                                                • Figure 55: Brand recommendation
                                                                                                                                                                                                                                                                                                                • Figure 56: Brand recommendation (Continued)
                                                                                                                                                                                                                                                                                                                • Figure 57: Brand attitudes
                                                                                                                                                                                                                                                                                                                • Figure 58: Brand attitudes (continued)
                                                                                                                                                                                                                                                                                                                • Figure 59: Brand image (external image)
                                                                                                                                                                                                                                                                                                                • Figure 60: Brand image (internal image)
                                                                                                                                                                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                                                                • Figure 61: Forecast spend on clothing and footwear, 2005-15
                                                                                                                                                                                                                                                                                                            • Appendix – Segment Performance

                                                                                                                                                                                                                                                                                                                • Figure 62: Any spend on outerwear, by demographics, 2010
                                                                                                                                                                                                                                                                                                                • Figure 63: Any spend on outerwear, by demographics, 2010
                                                                                                                                                                                                                                                                                                                • Figure 64: Any spend on menswear, by demographics, 2010
                                                                                                                                                                                                                                                                                                                • Figure 65: Any spend on womenswear, by demographics, 2010
                                                                                                                                                                                                                                                                                                            • Appendix – Brand Communication and Promotion

                                                                                                                                                                                                                                                                                                                • Figure 66: Main monitored media advertising expenditure on fashion advertising, by company, 2006-10
                                                                                                                                                                                                                                                                                                                • Figure 67: Main monitored media advertising expenditure on fashion, by company and media type, 2009
                                                                                                                                                                                                                                                                                                                • Figure 68: Main monitored media advertising expenditure on fashion advertising, by company and media type, January to August 2010
                                                                                                                                                                                                                                                                                                            • Appendix – Consumer – How Often Do They Buy Clothes?

                                                                                                                                                                                                                                                                                                                • Figure 69: Most popular frequency of clothes shopping, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 70: Frequency of clothes shopping, by most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 71: Frequency of clothes shopping, by next most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 72: Frequency of clothes shopping, by other retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 73: Frequency of clothes shopping, by most popular attitudes towards shopping, September 2010
                                                                                                                                                                                                                                                                                                            • Appendix – Consumer – Where Do They Shop?

                                                                                                                                                                                                                                                                                                                • Figure 74: Most popular retailers shopped at in the last 12 months, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 75: Next most popular retailers shopped at in the last 12 months, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 76: Other retailers shopped at in the last 12 months, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 77: Frequency of clothes shopping, by next most popular attitudes towards shopping, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 78: Frequency of clothes shopping, by most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 79: Frequency of clothes shopping, by next most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 80: Frequency of clothes shopping, by other retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 81: Attitudes towards shopping, by most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 82: Attitudes towards shopping, by next most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 83: Attitudes towards shopping, by other retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                            • Appendix – Consumer – What Do They Spend Their Money On?

                                                                                                                                                                                                                                                                                                                • Figure 84: First priority of expenditure, by demographics, September 2010
                                                                                                                                                                                                                                                                                                            • Appendix – Consumer – Attitudes Towards Shopping for Clothes

                                                                                                                                                                                                                                                                                                                • Figure 85: Most popular attitudes towards shopping, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 86: Next most popular attitudes towards shopping, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 87: Frequency of clothes shopping, by most popular attitudes towards shopping, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 88: Frequency of clothes shopping, by next most popular attitudes towards shopping, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 89: Attitudes towards shopping, by most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 90: Attitudes towards shopping, by next most popular retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                                • Figure 91: Attitudes towards shopping, by other retailers shopped at in the last 12 months, September 2010
                                                                                                                                                                                                                                                                                                            • Appendix – Consumer – Clothes Shopping in the Recession

                                                                                                                                                                                                                                                                                                                • Figure 92: Change in attitudes towards shopping for clothes as compared to one year ago, by demographics, February 2010
                                                                                                                                                                                                                                                                                                                • Figure 93: Attitudes towards buying clothes in the year ahead, by demographics, February 2010
                                                                                                                                                                                                                                                                                                                • Figure 94: Most popular statements on buying clothes, by demographics, February 2010
                                                                                                                                                                                                                                                                                                                • Figure 95: Most popular statements on buying clothes, by demographics, February 2010
                                                                                                                                                                                                                                                                                                                • Figure 96: Most popular statements on buying clothes, by demographics, February 2010
                                                                                                                                                                                                                                                                                                                • Figure 97: Most popular factors that have influenced buying clothes for oneself, by demographics, February 2010
                                                                                                                                                                                                                                                                                                                • Figure 98: Next most popular factors that have influenced buying clothes for oneself, by demographics, February 2010
                                                                                                                                                                                                                                                                                                                • Figure 99: Most popular shops from which high street designer/celebrity clothing ranges were bought, by demographics, February 2010

                                                                                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                                                                                            • Abercrombie & Fitch Co
                                                                                                                                                                                                                                                                                                            • Adidas
                                                                                                                                                                                                                                                                                                            • All Saints
                                                                                                                                                                                                                                                                                                            • American Apparel, LLC
                                                                                                                                                                                                                                                                                                            • Arcadia Group
                                                                                                                                                                                                                                                                                                            • ASOS (UK retail sales)
                                                                                                                                                                                                                                                                                                            • Bhs Ltd
                                                                                                                                                                                                                                                                                                            • Burton old
                                                                                                                                                                                                                                                                                                            • Council of Mortgage Lenders
                                                                                                                                                                                                                                                                                                            • Diesel
                                                                                                                                                                                                                                                                                                            • Dorothy Perkins old
                                                                                                                                                                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                                                                                                                                                                            • Foursquare
                                                                                                                                                                                                                                                                                                            • Google UK
                                                                                                                                                                                                                                                                                                            • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                                                                                            • H&M Hennes & Mauritz
                                                                                                                                                                                                                                                                                                            • Higher Education Statistics Agency
                                                                                                                                                                                                                                                                                                            • House of Fraser Plc
                                                                                                                                                                                                                                                                                                            • Intimas Group
                                                                                                                                                                                                                                                                                                            • J. Choo Limited
                                                                                                                                                                                                                                                                                                            • Kangol
                                                                                                                                                                                                                                                                                                            • Kantar Media
                                                                                                                                                                                                                                                                                                            • La Senza Ltd
                                                                                                                                                                                                                                                                                                            • London Stock Exchange plc
                                                                                                                                                                                                                                                                                                            • Matalan Ltd
                                                                                                                                                                                                                                                                                                            • Meadowhall Shopping Centre
                                                                                                                                                                                                                                                                                                            • Miss Selfridge
                                                                                                                                                                                                                                                                                                            • Monsoon Accessorize Ltd - UK
                                                                                                                                                                                                                                                                                                            • New Look Group Plc
                                                                                                                                                                                                                                                                                                            • Nike
                                                                                                                                                                                                                                                                                                            • NUS [National Union of Students]
                                                                                                                                                                                                                                                                                                            • Oasis Fashions Ltd - UK
                                                                                                                                                                                                                                                                                                            • Office for National Statistics
                                                                                                                                                                                                                                                                                                            • Primark Stores Ltd
                                                                                                                                                                                                                                                                                                            • Ralph Lauren Ltd
                                                                                                                                                                                                                                                                                                            • River Island Clothing Co Ltd
                                                                                                                                                                                                                                                                                                            • Schuh Ltd
                                                                                                                                                                                                                                                                                                            • Ted Baker
                                                                                                                                                                                                                                                                                                            • The Student Loan Corporation
                                                                                                                                                                                                                                                                                                            • The TJX Companies
                                                                                                                                                                                                                                                                                                            • Topman old
                                                                                                                                                                                                                                                                                                            • Topshop old
                                                                                                                                                                                                                                                                                                            • Trafford Centre
                                                                                                                                                                                                                                                                                                            • Twitter, Inc.
                                                                                                                                                                                                                                                                                                            • Universities & Colleges Admissions Service (UCAS)
                                                                                                                                                                                                                                                                                                            • Urban Outfitters
                                                                                                                                                                                                                                                                                                            • USC
                                                                                                                                                                                                                                                                                                            • Wallis old

                                                                                                                                                                                                                                                                                                            Youth Fashion - UK - December 2010

                                                                                                                                                                                                                                                                                                            £1,995.00 (Excl.Tax)