Accessorising the Home - UK - March 2020
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“Spending grew again in 2019; however, the market is increasingly split into two; a divide increasingly characterised by age. The newer dynamic demand for trend-driven home accessories, favoured by younger shoppers as a means of affordable personalisation, continues to open avenues for growth. However, the next few years will be more uncertain; the impact of COVID-19 is likely to lead to a slowdown in expenditure in the short term as consumer confidence is impacted which will have a knock-on impact on the housing market, and wider spending on the home, which could be significant depending on the duration of the outbreak .”
- Marco Amasanti, Retail Analyst
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