The Accommodation and Hotel Industry in Ireland - July 2012
What is the most frequently used type of accommodation?Has the recession led consumers to move away from luxury hotels, or is this an area that consumers are not willing to compromise on?
Is the role of the internet in holiday planning and booking evolving?In what ways is technology continuing to change the way consumers source information and book holidays/ accommodation?
How has the drive for value affected the accommodation landscape in Ireland?Are cheaper methods of accommodation (such as guest houses and camping facilities) seeing high use as a result of the recession? How has the ‘zombie hotel’ trend developed?
What are the driving factors behind choosing accommodation?Is value for money the driving force, or does location and quality still matter in times of economic troubles?
How has the average length of stay in accommodation changed between 2007 and 2011?Are consumers taking longer or shorter trips? What will this mean for Irish accommodation providers?
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