Action and Extreme Sports - US - March 2011
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While definitions of extreme and action sports vary, based on the definitions for this report, in the U.S. about 118 million people aged 6 and older participated in one or more action and extreme sports at least once in 2009. Retail sales of action and extreme sports equipment and accessories covered in this report increased 8.8% in 2010, reaching $2.4 billion, according to an analysis of data from SnowSports Industries America RetailTRAK by the Leisure Trends Group. Snow sports accounted for about half of retail sales; specialty retailers account for the majority of action and extreme sports equipment and accessory sales.
Action and extreme sports participants are more likely to be male and young (aged 6-24), and to live in higher income households. They also are more likely to have unusual personality characteristics: they consider themselves unconventional, enjoy traveling the unbeaten path, and like to take risks.
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