Added Value in Dairy Drinks, Milk and Cream - UK - April 2016
“Given shoppers’ willingness to boycott a milk where farmers are seen to not have received a fair price together with their uncertainty over which operators pay farmers fairly, there is a need for companies to make their credentials in this area tangible to consumers. ”
– Alice Baker, Research Analyst
This report looks at the following areas:
- Ensuring fair pay for farmers is crucial to avoid a backlash
- A focus on health could prove beneficial
- On-the-go formats could help to re-engage younger consumers
This Report examines the UK retail market for milk, dairy drinks and cream, including products sold via doorstep delivery as well as retail outlets. Sales of milk within the catering and industrial sectors, as well as welfare milk supplies, are excluded, though reference may be made to these sectors where relevant.
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