Adult Obesity and Diabetes - US - August 2009
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More than 150 million adults in the US are overweight or obese, and this affects businesses in diverse categories, including food service, supermarkets, airlines, healthcare, and weight loss. Understanding the needs, desires, and motivations of the overweight and obese population is essential to the success of countless corporations.
At the same time, the number of Americans with diabetes has increased some 44% in the last ten years, to 36.4 million in 2008, according to the CDC. An additional 57 million Americans are pre-diabetic, according to the ADA. Along with the growing number of obese adults, we will continue to see growth in the number of people with diabetes.
This report examines:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.