Adult Obesity - US - August 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
According to the Centers for Disease Control and Prevention (CDC), overweight and obese are labels for ranges of weight that are greater than what is generally considered healthy for a given height. The terms also identify ranges of weight that have been shown to increase the likelihood of certain diseases and other health problems.
For the purposes of this report, Mintel uses BMI calculations to analyze overweight/obesity in the U.S. Consumer research is conducted among adults of all weights to provide a basis for comparison.
This report covers products and services for those who are considered overweight/obese, and compares the retail experience of overweight/obese adults to that of healthy weight adults.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.