Adventure and Outdoor Tourism - Ireland - May 2012
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In both 2009 and 2010, Ireland has been ranked in the Adventure Travel Trade Association’s Adventure Tourism Development Index as one of the top ten developed countries in the world with the potential to become a major adventure tourism destination. The natural environment of Ireland is suitable for a wide range of outdoor activities, having mountainous regions, open grassland and forest spaces, and access to both inland waterways and loughs, and the open sea.
With an estimated value of £90-100 million in NI and €1.3-1.5 billion in RoI for 2012, outdoor and adventure tourism has been identified as a key development area in both NI and RoI. ‘Soft adventure’ activities have some of the greatest potential for growth across Ireland, whilst marine tourism is also an area of key focus for RoI tourism bodies.
Almost two thirds of all participants in outdoor and adventure tourism in both NI and RoI are domestic visitors. However, despite being in the minority in terms of visitor numbers, overseas visitors generate significantly more revenue when engaging in activity tourism in Ireland.
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