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Adventure Tourism in Africa - July 2016

“Adventure tourism is one of the largest niches in the global tourism industry and for several years, interest has been consistently growing amongst a broadening consumer base, which demands fulfilling and enriching experiences while on holiday. The sector is ideally suited to the challenge of leisure travel in Africa and there are many destinations that offer a multitude of exciting activities to the intrepid adventure tourist. As the segment continues to grow and the world becomes more accessible, adventure tourism will be of increasing importance to local African communities who benefit directly from sustainable tourism programmes that protect the local environment, habitats and the continent’s iconic wildlife long into the future.”
- Jessica Kelly, Senior Tourism Analyst

This report answers the following key questions:

  • What is the state of adventure tourism around the world and in Africa?
  • What are the emerging and main destinations for adventure tourism in Africa?
  • Who goes on an adventure tourism holiday in Africa and what does an adventure trip comprise?
  • What does the future for adventure tourism in Africa look like over the period to 2030?

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Table of contents

  1. Introduction

    • Data Sources

      • Global Overview of Adventure Tourism

          • Definitions of ‘adventure tourism’
            • Adventure tourism: A global picture
              • Adventure activities
                • Figure 1: Activities & their adventure classification, 2013
            • Tourism in Africa

              • A history: One of the world’s great adventure destinations
                • Africa: An ideal adventure playground
                  • International tourist arrivals and expenditure
                    • Figure 2: International tourist arrivals to Africa, 2011-15
                    • Figure 3: International tourist arrivals to selected African countries, 2012-14
                    • Figure 4: International tourism receipts, 2012-14
                  • Tourism forecasts
                    • Figure 5: Tourism towards 2030 – International tourism projections to Africa, 2010-30
                  • Adventure tourism in Africa
                    • Figure 6: Ranking of selected African countries in the ATDI, developing countries listing, 2015
                    • Figure 7: Selected classic adventure experiences in Africa, 2016
                  • Value and volume of the sector
                  • African Adventure Tourism Destinations

                      • Emerging destinations
                        • Ethiopia
                          • Namibia
                            • Rwanda
                              • East Africa
                                • North Africa
                                  • Southern Africa
                                    • West and Central Africa
                                    • Adventure Activities by Type

                                        • Physical activities
                                          • Mountaineering, trekking and climbing
                                            • Mountain biking and cycling
                                              • Kayaking, canoeing and rafting
                                                • Diving, surfing and snorkelling
                                                  • Sailing
                                                    • Extreme adrenaline sports
                                                      • Wildlife safaris
                                                        • Traditional safaris and game drives
                                                          • Trekking and walking safaris
                                                            • Other safaris
                                                              • Bird watching
                                                                • Cultural tourism
                                                                  • Volunteer tourism
                                                                    • Independent travel
                                                                      • Overlanding
                                                                      • Profile of the Adventure Tourist

                                                                            • Figure 8: ATTA’s adventure traveller personas, 2015
                                                                        • Tour Operator Profiles

                                                                            • Figure 9: National Geographic Traveler’s Tours of a Lifetime, 2015
                                                                          • Multi-activity holidays
                                                                            • Safari holidays
                                                                              • Overlanding
                                                                                • Volunteering
                                                                                • What Next?

                                                                                  • Huge potential for Africa
                                                                                    • Developing air sector set for positive impacts on tourism
                                                                                      • Adventure travel trends

                                                                                      Adventure Tourism in Africa - July 2016

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