Driving Holidays in Africa Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Driving Holidays in Africa market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Africa has always been one of the world’s most iconic and challenging destinations with vast landscapes of savannah, desert and mountains, and travelling overland over short or long distances has long been an activity associated with the continent. Arrivals to Africa have witnessed healthy growth over the past two years and in 2017 registered a 9.0% increase, more than any other region in the world. With good air access to Europe and ongoing developments in the air sector, arrivals growth looks set to continue in many destinations including Morocco, Zimbabwe and Egypt.
Driving holidays on the African continent are well-established in many southern and eastern African countries, with South Africa the leading destination. Such trips are often challenging owing to the unpredictable terrain and long distances but highly rewarding. Safaris to view Africa’s unique wildlife are a key motivation for many, if not most, self-drive trips and the continent’s numerous national parks and game reserves rarely disappoint.
Consequently, the outlook is bright for driving holidays in Africa. As discerning consumer markets seek new travel challenges, inbound tour operators offering a huge range of self-drive and guided selfdrive opportunities abound, and in-country, the sector is well supported by local ground operators. The freedom and sense of independence such a holiday offers are much in keeping with the nature of Africa as a destination – wild, diverse, challenging and supremely authentic.
This report looks at the following areas:
- How is tourism growing on the African continent?
- Which are the leading destinations in Africa for driving holidays?
- What is a ‘driving holiday’ and what are the practicalities?
- What type of tourist is motivated by a self-drive holiday?
- What does the future hold for driving holidays in Africa?
Expert analysis from a specialist in the field
Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A driving holiday to the African continent is often regarded as a once-in-a-lifetime trip, a real adventure that allows total independence and freedom to dictate where to go, what to see, when to go and how long to stay. More challenging than many other destinations common for driving holidays, it offers an exciting venture by getting up close and personal with Africa’s unique wildlife and distinct culture that contributes to the enduring nature of a driving trip to the huge continent.
Senior Tourism Analyst
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