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Driving Holidays in Africa Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Driving Holidays in Africa market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Introduction

Africa has always been one of the world’s most iconic and challenging destinations with vast landscapes of savannah, desert and mountains, and travelling overland over short or long distances has long been an activity associated with the continent. Arrivals to Africa have witnessed healthy growth over the past two years and in 2017 registered a 9.0% increase, more than any other region in the world. With good air access to Europe and ongoing developments in the air sector, arrivals growth looks set to continue in many destinations including Morocco, Zimbabwe and Egypt.

Driving holidays on the African continent are well-established in many southern and eastern African countries, with South Africa the leading destination. Such trips are often challenging owing to the unpredictable terrain and long distances but highly rewarding. Safaris to view Africa’s unique wildlife are a key motivation for many, if not most, self-drive trips and the continent’s numerous national parks and game reserves rarely disappoint.

Consequently, the outlook is bright for driving holidays in Africa. As discerning consumer markets seek new travel challenges, inbound tour operators offering a huge range of self-drive and guided selfdrive opportunities abound, and in-country, the sector is well supported by local ground operators. The freedom and sense of independence such a holiday offers are much in keeping with the nature of Africa as a destination – wild, diverse, challenging and supremely authentic.

This report looks at the following areas:

  • How is tourism growing on the African continent?
  • Which are the leading destinations in Africa for driving holidays?
  • What is a ‘driving holiday’ and what are the practicalities?
  • What type of tourist is motivated by a self-drive holiday?
  • What does the future hold for driving holidays in Africa?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

A driving holiday to the African continent is often regarded as a once-in-a-lifetime trip, a real adventure that allows total independence and freedom to dictate where to go, what to see, when to go and how long to stay. More challenging than many other destinations common for driving holidays, it offers an exciting venture by getting up close and personal with Africa’s unique wildlife and distinct culture that contributes to the enduring nature of a driving trip to the huge continent. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Overview of Driving Holidays

          • Self-drive trips in Africa
          • Tourism in Africa

            • A brief history of travel on the African continent
              • Inbound tourism
                • Africa consolidates arrivals growth into 2017
                  • Figure 1: International tourist arrivals to Africa*, 2013-17
                • Top African destinations in 2016
                    • Figure 2: International tourist arrivals to selected African countries, 2014-16
                  • International tourism expenditure
                    • Figure 3: International tourism expenditure, 2014-17
                • Major African Destinations for Driving Holidays

                    • Figure 4: 15 best places for a road trip in Africa, 2017
                  • East Africa
                    • Ethiopia
                      • Kenya
                        • Figure 5: Visitor numbers to selected Kenyan national parks & game reserves, 2015
                      • Tanzania
                        • Figure 6: Visitor numbers to selected Tanzanian national parks & game reserves, 2018
                      • Uganda
                        • North Africa
                          • Egypt
                            • Morocco
                              • Southern Africa
                                • Botswana
                                  • Malawi
                                    • Mozambique
                                      • Namibia
                                        • South Africa
                                          • Zambia
                                            • Zimbabwe
                                              • West Africa
                                                • Nigeria
                                                  • Overland routes
                                                    • Figure 7: Selected overland routes in Africa, 2018
                                                • Practicalities of a Driving Holiday

                                                  • The car-rental market in Africa
                                                    • Hiring a car in Africa
                                                      • Cost
                                                        • Figure 8: Comparative illustrative quotations for rental cars in selected African countries, September 2018
                                                      • Vehicles
                                                        • Which side of the road?
                                                          • Driving licences and age of drivers
                                                            • Insurance and breakdowns
                                                              • The COMESA Yellow Card Scheme
                                                                • Crossing international borders
                                                                  • The state of the roads
                                                                    • Figure 9: World’s most road deaths per 100k of populations (Africa), 2015
                                                                  • Guidelines for driving in Africa
                                                                    • Principles of overlanding
                                                                      • Accommodation on driving holidays
                                                                        • Adventure camping
                                                                          • Designated campsites
                                                                            • Figure 10: 10 of the wildest campsites in Africa, 2018
                                                                          • Tented safari camps
                                                                            • Figure 11: Selection of luxury camping sites in Africa, 2018
                                                                          • Safari lodges
                                                                          • Adventure on a Driving Holiday

                                                                            • Adventure tourism: a global phenomenon
                                                                              • Experiences on a driving holiday
                                                                                • Safaris
                                                                                  • Land-based adventure activities
                                                                                    • Water sports
                                                                                      • Cultural activities
                                                                                      • The Adventure Driving Holiday Tourist

                                                                                          • Motivations
                                                                                            • Demographics
                                                                                              • Baby Boomers and the 65+
                                                                                                • Generation X
                                                                                                  • Millennials
                                                                                                  • Operators in the Market

                                                                                                    • Traditional car rental
                                                                                                      • Self-drive safari operators
                                                                                                        • Drive Botswana
                                                                                                          • Erikson Rover Safaris
                                                                                                            • Namibia Car Rental
                                                                                                              • Road Trip Uganda/Kenya/Tanzania/Madagascar
                                                                                                                • Safari Drive
                                                                                                                  • Self Drive Adventures
                                                                                                                    • Siyabona Africa
                                                                                                                      • Wild Dog Safaris
                                                                                                                        • Wild Wheels 4x4
                                                                                                                          • Adventure operators offering self-drive in Africa
                                                                                                                            • African Travels
                                                                                                                              • Africa Travel
                                                                                                                                • Audley Travel
                                                                                                                                  • Cedarberg Africa
                                                                                                                                    • Imagine Africa
                                                                                                                                      • Rainbow Tours
                                                                                                                                        • Overlanding
                                                                                                                                          • Figure 12: Selected CCT* itineraries from Dragoman, 2018
                                                                                                                                          • Figure 13: Top 5 safaris from Absolute Africa, 2018
                                                                                                                                      • What Next?

                                                                                                                                        • Millennials and adventure travel trends 2018
                                                                                                                                          • Positive outlook for driving holidays in Africa