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Agriculture and Farming (Industrial Report) - Ireland - July 2011

The agricultural and farming sector is one sector that can help lead a sustained economic recovery for Ireland. The sector supports a number of jobs, while also providing vital products for domestic use and exports abroad. Inflation in food prices will also help to boost the market value of the sector.

This report examines the agri-food and farming sector. It evaluates the challenges facing the sector as a whole and the particular challenges facing individual sub-sectors. It considers the impact of the broader market environment and identifies the issues it needs to tackle to ensure profitability and sustainable growth going forward.

Key themes in the report
• What is the impact of rising production costs on the industry?
• How will Irish agriculture and farming companies face global challenges?
• Trends show that, in addition to being more cost-conscious, Irish consumers are spending more time preparing food and are increasingly aware of their health
• What is the impact of food safety legislation and drives for more traceability?

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Abbreviations
          • Future Opportunities

            • Improving efficiency to meet demand
              • Responding to consumers’ changing tastes
                • New markets for Irish produce
                  • Improving environmental credentials
                  • Market in Brief

                    • Global population increases presenting huge opportunities and challenges for agriculture
                      • The impact of global price rises
                        • Consumers show a preference for local and traditional
                          • Maintaining confidence in food safety
                          • Market Background

                            • Key points
                              • Importance of agri-food to Irish economy
                                • Figure 1: Contribution of the agri-food sector to the RoI economy, 2010
                                • Figure 2: Composition of employment in the agri-food sector, RoI 2010
                                • Figure 3: Agriculture in RoI and NI, 2010
                              • Value of the agricultural sector
                                • Food Harvest 2020
                                  • Sub-sectors
                                    • Dairy farming
                                      • Pig farming
                                        • Cattle farming
                                          • Sheep farming
                                            • Cereal farming
                                              • Poultry and egg farming
                                                • Horticulture
                                                  • Governing bodies
                                                    • Department of Agriculture, Fisheries and Food (RoI)
                                                      • Department of Agriculture and Rural Development NI
                                                        • Department for Environment, Food and Rural Affairs
                                                          • Food Standards Agency Northern Ireland
                                                            • Food Safety Authority Ireland
                                                              • Food Safety Promotion Board (NI and RoI support body)
                                                                • RoI support bodies
                                                                  • Bord Bia
                                                                    • Teagasc
                                                                      • Food and Drink Industry Ireland
                                                                        • NI/RoI support bodies
                                                                          • Northern Ireland Food and Drink Association
                                                                            • Food NI
                                                                              • Livestock and Meat Commission
                                                                                • Northern Ireland Centre for Food and Health
                                                                                • Internal Market Environment

                                                                                  • Key points
                                                                                    • Rising commodity prices has its advantages and disadvantages
                                                                                      • Mixed impact for Irish agriculture
                                                                                        • Price increases expected to continue
                                                                                          • Figure 4: Anticipated rate of increase in global commodity prices (% change 2008-2017 vs. 1998-2007 in nominal terms)
                                                                                        • Energy costs driving up the cost of production
                                                                                          • Figure 5: Brent Crude Oil Price, September 2006-September 2011
                                                                                        • RoI exports increase 11%
                                                                                          • Figure 6: Value of exported foodstuffs, RoI, 2009 and 2010
                                                                                        • Beef the biggest RoI livestock export
                                                                                          • Almost two-thirds of NI agri-food output is exported
                                                                                            • Moving forward with exports
                                                                                              • Developing countries emerge as markets with growth potential
                                                                                                • Consumer trends across the EU
                                                                                                  • International policy change
                                                                                                    • Growing competition in the domestic market
                                                                                                      • Responding to the threat of imports
                                                                                                        • The rise of the farmers’ market
                                                                                                          • A new definition of local
                                                                                                            • Traditional appeal
                                                                                                              • The changing size and structure of farms
                                                                                                                • An ageing workforce
                                                                                                                  • Farm incomes and diversification
                                                                                                                    • Organic sales hit by recession
                                                                                                                      • Organic farming
                                                                                                                        • Encouraging environmentally-friendly farming
                                                                                                                          • Promoting sustainability in the food chain
                                                                                                                            • RDP helping to boost sustainability in food chain
                                                                                                                              • Consumers’ changing shopping habits set to stay
                                                                                                                                • Spending taking a downturn in RoI also
                                                                                                                                  • Food safety crucial for maintaining confidence
                                                                                                                                    • Media campaigns fuel concerns for animal welfare
                                                                                                                                      • EU support for agriculture in NI and RoI
                                                                                                                                        • Measures to increase cultivation of crops for energy production
                                                                                                                                          • The potential of growing energy crops
                                                                                                                                            • The environmental impact: Supporting biodiversity
                                                                                                                                              • The environmental impact: National climate change strategy
                                                                                                                                                • Gearing up for growing demand in beef farming
                                                                                                                                                  • Lamb farmers need support
                                                                                                                                                    • Pig farmers need to address consumer confidence
                                                                                                                                                      • Slow recovery
                                                                                                                                                        • Horticulture market has a crucial role to play in tackling the nation’s health problems
                                                                                                                                                          • Impact of the abolition of milk quotas
                                                                                                                                                            • Huge potential for timber output, carbon sequestration and recreation
                                                                                                                                                            • Broader Market Environment

                                                                                                                                                              • Key points
                                                                                                                                                                • Dual challenges of population growth and climate change
                                                                                                                                                                  • Irish population sees growth too
                                                                                                                                                                    • Figure 7: RoI and NI population forecast, 2011 -36
                                                                                                                                                                  • Currency fluctuations create opportunities and threats
                                                                                                                                                                    • Figure 8: Euro to GBP Exchange Rates, January 2000 to December 2010
                                                                                                                                                                  • Growing urbanisation
                                                                                                                                                                    • …with an increased demand for meat
                                                                                                                                                                      • Living with water stress
                                                                                                                                                                        • Two varieties of water scarcity
                                                                                                                                                                          • Increased competition in the marketplace
                                                                                                                                                                          • Strengths and Weaknesses

                                                                                                                                                                            • Strengths
                                                                                                                                                                              • Weaknesses
                                                                                                                                                                              • Market Size and Forecast

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Irish farming and agriculture market grows in 2010
                                                                                                                                                                                    • Figure 9: Estimated market value of output, Irish farming and agriculture sector, NI and RoI, 2005-15
                                                                                                                                                                                    • Figure 10: Estimated market value of output, Irish farming and agriculture sector, segment by NI and RoI, 2010
                                                                                                                                                                                  • RoI market resilient, but NI market showing stronger growth
                                                                                                                                                                                    • Figure 11: Indexed market value of Irish farming and agriculture sector, NI and RoI, 2005-15
                                                                                                                                                                                • Market Segmentation

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Livestock the driving force of the farming and agriculture segment
                                                                                                                                                                                      • Figure 12: Estimated market value of output, NI farming and agriculture sector, by segment, 2005-10
                                                                                                                                                                                      • Figure 13: Estimated market value of output, RoI farming and agriculture sector, by segment, 2005-10
                                                                                                                                                                                    • Dairy farming bounces back
                                                                                                                                                                                      • Beef farming dominates livestock
                                                                                                                                                                                        • RoI potato production recovering from 2008 decline
                                                                                                                                                                                          • Figure 14: Estimated market value of potato output, 2005-10
                                                                                                                                                                                      • Suppliers

                                                                                                                                                                                          • Irish Dairy Board
                                                                                                                                                                                            • Dairygold
                                                                                                                                                                                              • Dublin Food Group
                                                                                                                                                                                                • Glenfarm Holdings
                                                                                                                                                                                                  • Kerry Group
                                                                                                                                                                                                    • Fane Valley
                                                                                                                                                                                                      • United Dairy Farmers
                                                                                                                                                                                                        • Support organisations
                                                                                                                                                                                                          • Irish Co-operative Organisation Society (ICOS)
                                                                                                                                                                                                          • Buyers

                                                                                                                                                                                                            • Multiples
                                                                                                                                                                                                              • Aldi
                                                                                                                                                                                                                • Lidl
                                                                                                                                                                                                                  • Asda
                                                                                                                                                                                                                    • Co-op
                                                                                                                                                                                                                      • Dunnes Stores
                                                                                                                                                                                                                        • Iceland
                                                                                                                                                                                                                          • Marks & Spencer
                                                                                                                                                                                                                            • Moy Park
                                                                                                                                                                                                                              • Superquinn
                                                                                                                                                                                                                                • Tesco
                                                                                                                                                                                                                                  • Food processors
                                                                                                                                                                                                                                    • AIBP
                                                                                                                                                                                                                                      • Donegal Creameries
                                                                                                                                                                                                                                        • Glanbia
                                                                                                                                                                                                                                        • Appendix

                                                                                                                                                                                                                                          • NI market segmentation tables
                                                                                                                                                                                                                                            • Figure 15: Estimated market value of output, NI livestock sector, 2005-10
                                                                                                                                                                                                                                            • Figure 16: Estimated market value of output, NI field crops sector, 2005-10
                                                                                                                                                                                                                                            • Figure 17: Estimated market value of output, NI horticulture sector, 2005-10
                                                                                                                                                                                                                                          • RoI market segmentation tables
                                                                                                                                                                                                                                            • Figure 18: Estimated market value of output, RoI livestock sector, 2005-10
                                                                                                                                                                                                                                            • Figure 19: Estimated market value of output, RoI other livestock products, 2005-10
                                                                                                                                                                                                                                            • Figure 20: Estimated market value of output, RoI, crops and cereals, 2005-10

                                                                                                                                                                                                                                        Agriculture and Farming (Industrial Report) - Ireland - July 2011

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