Air Care - China - January 2020
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“There has been a shift in consumer demand for air care products, from being functional for eliminating odours, to focus on personal wellbeing by improving indoor air quality, enhancing home ambience and mood, which will be a key growth driver in the future. New product development and marketing in air care category need to keep up with this change, such as tackling indoor pollutants (such as formaldehyde), including aromatherapy claims and offering more natural products.”
- Alice Li, Senior Analyst
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