Air Care - Europe - December 2010
US $1,841.20 (Excl.Tax)Excl. Tax Buy Now
If only because of the proliferation of fragrance in many household chemical markets, shoppers doing their everyday rounds in food/drug channels are ever more fragrance aware. Air freshener sales are thus strong and still growing, especially in the central European nations. The products do well when money is short, as consumers stay at home more, and spend some of the money saved from foregone outings and holidays on simple domestic pleasures or attractive home décor features; fresheners can qualify on both counts. With women not only buying fresheners more, but also using them more, one simple way to grow sales will be to get men more familiar with them. Candles, with their classic simplicity and natural feel, are one of the best performing segments, though still one with very feminine appeal. Aerosols make a comeback as they are viewed as economical.
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