Air Care - UK - July 2016
“Value sales in the air care category have stalled somewhat, but market conditions look set to ensure it returns to growth. There is an appetite for innovation in the category, and potential for product development of more premium scents and formats to boost the market, building on the positive impact that brand new products have had on the category in recent years.”
– Richard Hopping, Brand and Household Analyst
This report discusses the following key topics:
- Preventing further stagnation of the aerosols segment
- Building the profile of wax melts
- A question of air quality
Innovations in this category are vital, with Air Wick and Glade in particular benefiting from new product lines and accompanying advertising campaigns. Brands can look to further NPD (New Product Development) in terms of premium formats and scents to encourage consumers to trade up on air care products.
The Report examines the retail market for the following air care products:
- Aerosol and pump sprays
- Continuous electrical air fresheners, including plug-ins and battery-operated/automatic sprays, including timed release
- Continuous non-electrical air fresheners, including blocks/gels, non-battery-powered click sprays and scented oils/reed diffusers
- Scented candles and oil burners
- Kitchen appliance fresheners
- Carpet/vacuum fresheners
- Car fresheners.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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