Air Care - UK - July 2017
“Although scent is a vital part of the air care category, many people still look towards the category for pure function: removing odours. As a result, fragrance-free products may provide a future area of growth as brands try to allay concerns over ingredients, and reduce discouraging factors such as scents being too artificial or too strong.”
– Richard Hopping, Brand and Household Analyst
This report examines the following:
- The effects of air pollution on the air care market
- An opportunity for fragrance-free
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