Air Care - UK - June 2015
“The focus of the market on the launch of new fragrance ranges, including seasonal and limited edition scents, has increased consumer choice and helped drive replenishment sales. However, in order to further increase spending, brands in the market need to concentrate on encouraging usage of a wider repertoire of complementary products, as well as give shoppers more reasons to buy air care products. The promotion of products that offer greater customisation or include features that benefit health and wellbeing can help to add value to the market.”
– Richard Caines, Senior Household Care Analyst
This report covers the following areas:
- Increasing replenishment of air care products
- Encouraging complementary and wider usage of air fresheners
- Giving people more reasons to buy air care products
- Opportunity for more ‘natural’ air fresheners
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