Air Care - US - January 2019
"Air care experiences high penetration, resulting in nearly flat market sales over the last five years. While 31% of consumers report using air care products more often as opposed to less often in the past year, long-established formats saw a decline in usage amid ingredient concerns and cross-category competition. In spite of category challenges, a focus on natural, healthier, and ecofriendly options as well as enhancing the user experience are pockets of opportunity to boost the market."
- Rebecca Cullen, Household Care Analyst
This report will look at the following areas:
- Consumers doing more with less
- Long-standing formats losing favor amid ingredient concerns
- Category engagement drops with age
- Retail landscape highly fragmented, reflects save versus splurge mentality
- Mass most purchased, but not by much
- Innovation areas provide additional usage occasions
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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