Air Care - US - March 2016
- Related Reports
- household/house and home
- March 2016
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"After struggling in recent years, the air care market posted stronger gains in 2015 reflected in growth across all segments. Opportunities exist to engage adults by expanding claims beyond scent, focusing on natural or environmentally friendly options as well as health and wellness benefits. A focus on innovative formats may also boost market growth by promoting additional usage occasions."
- Margie Nanninga, Home & Personal Care Analyst
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