Air Fresheners - China - October 2013
“Thanks to growing disposable income and urbanisation resulting in an expanding consumer base, the air fresheners market in China has enjoyed steady growth between 2008 and 2012. The effectiveness of eliminating odours remains the second most important factor when buying air fresheners, thus traditional air fresheners that highlight the benefits of getting rid of odours still have relatively steady demand. However, the next generation air freshener products with mood-setting and health benefits are likely to become the driving force of this market.“
– David Zhang, Research Analyst
In this report, we answer the key questions:
- What is the current state of the air freshener market in China and what are the trends behind, drivers of and barriers to growth?
- What are consumers’ behaviour and attitudes towards air fresheners?
- Where are the opportunities for growth in air freshener market?
- How can air freshener brands reach the high-end market with emotional benefits?
- How can air freshener operators address consumers’ health concerns?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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