Air Fresheners - China - October 2013
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“Thanks to growing disposable income and urbanisation resulting in an expanding consumer base, the air fresheners market in China has enjoyed steady growth between 2008 and 2012. The effectiveness of eliminating odours remains the second most important factor when buying air fresheners, thus traditional air fresheners that highlight the benefits of getting rid of odours still have relatively steady demand. However, the next generation air freshener products with mood-setting and health benefits are likely to become the driving force of this market.“
– David Zhang, Research Analyst
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What’s Shaping Demand – Today And Tomorrow.