Air Fresheners - US - December 2009
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Like others, the market for air fresheners has seen sales reverse from the growth trend experienced prior to 2008. The economic recession has created a challenge to manufacturers as consumers cut back on spending on non-essentials including air fresheners. Opportunities for growth as the economy climbs out of the recession exist because many consumers have merely cut back on spending on air fresheners, but have not stopped purchasing them altogether. This behavior reflects the importance of air fresheners in American homes.
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