Air Fresheners - US - November 2010
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Sales of air fresheners are on the decline, and Mintel finds that this downward trend is not solely the result of the economic downturn. Air care products outside of the freshener market are becoming increasingly competitive, in addition to widespread negative perceptions among consumers about the product category. This report provides marketers with the insights and data necessary to combat these factors and grow brand sales. Mintel’s custom research for this report includes:
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