Air Travel - Canada - October 2016
"Operators in the passenger airline industry in Canada are facing a changing environment of evolving preferences and consumer demand. While some consumer behaviours surrounding and attitudes towards air travel are largely generational, the consensus among consumers revolves around the concerns related to the costs of flying, which range from the base airfare to additional fees such as baggage or seat selection. To entice consumers and preserve an excellent reputation, which will help grow airlines’ market share and volume of passengers, carriers will need to focus on providing high quality service, as well as direct routes that are competitively priced."
- Andrew Zmijak, Research Analyst
This report discusses the following key topics:
- Air travellers are highly cost-conscious
- Older consumers are more fastidious over who they fly with
- Uncertain economic times and increasing household debt will affect discretionary spending
This report focuses on frequency and type of air travel, source of air travel booking, influencing factors when choosing a flight, as well as attitudes towards and behaviours surrounding air travel. Macroeconomic factors affecting the airline industry, and market size and forecasts are also explored. The report also looks at marketing and advertising campaigns from this category and trends impacting the industry.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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