Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Exciting times are ahead for the Indian aircare market – tap into the right target audience and under-served segments.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Key Trends

      • Key drivers
    • Consumer insights

      • [Graph] India: usage of aircare products regularly in last 12 months, December 2019
      • Heighten penetration in price-sensitive consumers
      • [Graph] India: reasons for not using any aircare products in the last 12 months, December 2019
      • Convince consumers who consider aircare unnecessary
      • [Graph] India: reasons aircare products are used, 2019
      • [Graph] India: usage of aircare products, by location, December 2019
      • More car owners offer a silver lining
    • Market application

      • Opportunities
      • Issue: aircare products are perceived expensive
      • Issue: aircare products are perceived as unnecessary

      • Local innovations
    • Global innovations


        • appendix

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

          Trusted by companies. Big and small.

          • bell
          • boots
          • google
          • samsung
          • allianz
          • kelloggs
          • walgreens
          • redbull
          • unilever
          • Harvard
          • pinterest
          • new-york-time