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Description

Description

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Global retail value sales of air fresheners by region, 2015
      • Figure 2: Global retail value sales of air fresheners, % by sector and by region, 2015
      • Figure 3: fastest and slowest growing air freshener markets, CAGR over last 5 years, 2010-15
      • Figure 4: Fastest and slowest growing air freshener markets, CAGR over last 5 years, 2010-15
      • Figure 5: Top 5 companies’ % shares of retail value sales of air fresheners and pest control products. 2015
      • Figure 6: Global retail value sales of pest control products by region, 2015
      • Figure 7: Global retail value sales of pest control products, % by sector and by region, 2015
      • Figure 8: fastest and slowest growing pest control markets, CAGR over last five years, 2010-15
      • Figure 8: Fastest and slowest growing pest control markets, CAGR over last five years, 2010-15
  2. The Big Stories

    • Creating customised escapes
      • Figure 10: Europe’s big five markets, selected attitudes towards plug-ins and standalone air freshener units, 2014
      • Figure 11: US, selected attitudes towards plug-ins and standalone air freshener units, 2014
    • Portable aircare could tap into an unmet consumer need
      • Figure 12: Global launches of portable aircare products, % by type, 2011-15
    • A sense of luxury can boost the scented candle and diffusers sector
      • Figure 13: global launches of air fresheners with luxury packaging*, % by sector, 2012-2015
      • Figure 13: Global launches of air fresheners with luxury packaging*, % by sector, 2012-2015
      • Figure 14: US, consumers associating ‘visual appeal’ as a characteristic of aircare products, January 2015
  3. Notable Products

    • New pest control use occasions
      • New pest control use occasions
        • Gender specific aircare
        • Looking to the Future

          • Combined aircare and pest control
            • Figure 16: Europe’s top 5 markets, interest in selected aircare features, by presence of children* in home, 2015
            • Figure 17: US, top 3 new aircare features, by parents’ level of interest, 2015
            • Figure 18: US, selected attitudes towards pest issues, July 2014
          • The effects of globalisation and urbanisation
            • Figure 19: US, incidence of bed bug problems, 2010-14
          • Aircare gadgets and automatisation
            • Figure 20: Europe’s top 5 markets, agreement that “I like the idea of air fresheners with changing fragrance notes”, 2015
        • The Analyst’s View

          About the report

          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Competitors

            Who’s Winning. How To Stay Ahead.

          • The Market

            Size, Segments, Shares And Forecasts: How It All Adds Up.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

          Trusted by companies. Big and small.

          • bell
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          • google
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          • allianz
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          • walgreens
          • redbull
          • unilever
          • Harvard
          • pinterest
          • new-york-time