Airlines - China - September 2019
Covered in this report
This report covers passenger airlines, including both domestic and international airlines with a flight service in mainland China. Market size is based on numbers of passengers taking off or landing in mainland China. This includes passengers carried by domestic airlines as well as those carried by international airlines. The total air travel market is divided into the domestic segment and the international segment. Market share is calculated based on air passenger volume.
“Given the positive market conditions, total air passenger volume is estimated to maintain steady growth in 2019-24. Driven by consumers’ passion for outbound travel, the international segment is expected to see faster passenger growth than the domestic. High-speed trains are very competitive on domestic short-distance trips, while airlines can capitalise on themed flights to innovate flying experiences and attract potential consumers. Airlines have opportunities to increase non-ticket income from providing relaxing in-flight experiences and healthy in-flight meals, but on-board entertainment is not a persuasive pay-more-for item.”
– Saskia Zhao, Research Analyst
This report looks at the following areas:
- Budget airlines need to change the perception for improved competitiveness
- Themed flights help airlines to compete on short-distance routes
- Revenue from non-ticket items: In-flight meals innovated with the concept of total wellness
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