Airlines - UK - July 2013
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“Significant volume growth is unlikely in the key UK outbound leisure travel segment until there is a sustained revival in consumer confidence and growth in household income. Even then growth rates are likely to be modest compared with the pre-recessionary boom years. In the domestic market, outside of the dominant self-drive segment, there is an underlying shift towards domestic rail, which has become more competitive on cost and time with air travel, as well as offering businesses a greener and more CSR-friendly alternative.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
The volume of passengers uplifted at UK airports increased marginally in 2012. However, within that overall story are concealed a number of different narratives: the rising volume and market share of budget airlines, the falling share of full-service flights, the sharp falls seen in domestic air travel and overseas charter flights.
Airlines are struggling to adapt to a ‘new normal’ of volatile fuel prices, uncertainty over airport infrastructure development, subdued demand for leisure and business travel and fickle consumers for whom online price comparison is now second nature.
This report analyses market trends, leading airline brands and innovations, and detailed consumer analysis including who flies, where, why, what type of flight and how often; what influences people to select a particular airline; potential loyalty incentives; how long people are prepared to travel on a budget flight; and attitudes towards flying.
A low-cost/no-frills airline (or LCC – Low-cost Carrier) is one that offers low fares by eliminating many traditional passenger services (eg free food on board). Examples include easyJet and Ryanair. This type of airline contrasts with full-service airlines which do offer such services, but charge higher fares (for example British Airways).
A charter airline is one on which seats are usually sold as part of a package holiday but any left over can be sold off to passengers booking independently. Examples include Thomson Airways and Thomas Cook Airlines. This contrasts with scheduled airlines where flights run to a set timetable with seats bought individually by passengers. This category encompasses both full-service and low-cost/no-frills airlines (so, for example, both British Airways and easyJet are scheduled airlines).
An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
The standard travel and tourism definitions used in the terminology of this report are as follows:
EU Europe (15) destinations refer to the member countries in the European Union prior to the accession of ten further countries in 2004. The EU 15 destinations are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and the UK.
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