Alcohol Consumption at Home - US - July 2012
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With total U.S. sales of nearly $86.3 billion in 2011, the market for alcoholic beverages for off-premise consumption has recorded relatively steady growth during the past five years, increasing 5.1% in 2011 compared to 2010’s $82 billion, a 3.2% increase from 2009.
In addition, the market for cocktail mixes recorded sales of $491 million in 2011, down 0.8% from 2010. With expectations that home cocktail parties will continue to be a popular off-premise alcohol consumption occasion, Mintel forecasts this market will increase to $495 million in 2012, the level of sales it recorded in 2010.
In this report, Mintel presents sales trends of the off-premise alcoholic beverage market as well as by type of alcohol to provide context for trends in alcohol consumption at home. The heart of the report is Mintel’s exclusive consumer research and analysis including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.