Alcohol Retailing - Ireland - March 2009
Since Mintel last looked at Ireland’s alcohol retailing market in February 2008, the trend away from the on-trade towards drinking at home has intensified – driven by price increases in the on-trade and the lure of cheaper off-licence prices in the prevailing economic gloom of the credit crunch.
The widespread price freeze in RoI pubs in December 2008 communicates a key message to consumers; please come back to the pub, however, with no glint of a change in economic fortunes yet showing on the horizon, the pub trade needs to up its game in terms of attracting consumers and re-cultivating the kind of communities that spend time and money socialising in the pub.
Packaging plays an important role in highlighting the premium credentials of alcoholic drinks. Is premium packaging a ‘nice to have’ in the current environment or is it even more necessary to encourage consumers to trade up?
The drive for responsibility has taken centre stage in the public eye; however, can the alcohol market really sustain itself with a high-value/low-volume model? Has focusing on the nation’s binge drinking helped to draw attention to the problem, or reinforced it as a social norm?
How is the on-trade fighting back against the flourishing off-trade market?
How will the ban on alcohol promotions in NI upset the balance between the on-trade and the off-trade? Will RoI adopt a similar policy?
How is the health and wellness trend affecting alcohol consumption? Are Irish consumers now more preoccupied with financial concerns?
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