Alcoholic Beverage Drinking Occasions - US - September 2019
Covered in this report
This report provides a view of how alcoholic beverages compete for purchase and consumption occasions. Its goal is to examine who drinks which alcoholic beverages on what occasions and for which reasons.
"While the majority (85%) of US adults age 22+ drink alcohol, one in five drinkers has reduced their consumption in the past year, continuing a trend in moderation that stunts performance. Dollar sales of alcohol are projected to reach $250 billion in 2019. While this is an 18% growth from 2014, the annual rate of growth is leveling off. Leading reasons for reducing consumption include health and a desire to spend less money, both of which are obstacles that can be addressed. An increasing consumer open-mindedness and willingness to try a range of alcohol types suggests that there is some good news for the industry."
- Beth Bloom, Associate Director - Food & Drink
This report looks at the following areas:
- One in five drinkers has reduced their consumption in the past year
- Health concerns, cost trigger attrition
- Young drinkers are particularly mercurial
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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