Alcoholic Beverage Trends at Bars and Restaurants - US - April 2010
- Related Reports
- alcoholic drink
- April 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The restaurant recession continues, and when patrons do venture out of the house to drink they are drinking less. This has spawned pricing incentives from restaurants and bar operators alike in an effort to get customers in the door. However, while price promotions have been the most frequently used strategy to drive guest traffic, more robust flavors with craft beer and cocktails have sparked interest among consumers. What was old is new again, and historical classics are back in beverages and venues alike.
This report details the latest trends and factors impacting what and where people drink, including:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.