Alcoholic Drinks Consumption Habits - Brazil - March 2018
“The soccer World Cup is expected to stimulate consumption of alcoholic drinks, but on the other hand health concerns can be a barrier. In order to find a balance, brands could take advantage of Brazilians’ interest in innovations, investing in new releases and promoting new experiences. It’s important, however, to understand consumers’ perceptions and how to seize the best consumption opportunities associated to each alcoholic beverage, taking into consideration what different consumers expect in terms of taste, convenience, health benefits and cost.”
– Ana Paula Gilsogamo, Food and Drinks Analyst
This report examines the following issues:
The consumer research conducted for this Report reveals 38% of Brazilians agree with the statement, “I’m spending less on alcoholic beverages.” However, as Brazil’s economy improves and the soccer World Cup approaches, the alcoholic drinks market should perform better in 2018 than previous years.
The search for healthy habits, which includes reducing alcoholic drinks consumption, is expected to continue being a barrier for the category. According to the survey, 44% of consumers agree with the statement, “Limiting the amount of alcohol I have is part of my health management routine.”
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.