Alcoholic Drinks Review - UK - February 2019
“Drinks makers are continuing to cater to consumers moderating their alcohol intake through a raft of low/no-alcohol versions, ensuring that they can keep buying into the market even as they seek to curb their drinking.
“Related to this desire to drink less, some consumers are looking to choose higher-quality drinks on the rarer occasions. This has helped to drive the quality over quantity trend, putting premium drinks in a strong position to encourage consumers to trade up when they do buy alcohol.”
– Amy, Senior Food and Drink Analyst
This Report looks at the following areas:
- The moderation trend signals a warning and an opportunity to the market
- Elevating enjoyment by calling on consumers to savour the drink
- Harnessing the power of recommendations to drive sales
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