All-inclusive Holidays - UK - April 2009

The number of all-inclusive holidays abroad has grown by an estimated 32% over the past five years, with the clear acceleration seen during 2007/08 expected to continue through 2009 as the segment increases its market share while the overall travel market is slowing down.

Consumers are switching from self-catering and half-board to all-inclusive and full-board formats and tour operators are remixing their supply portfolios to meet changing demand. Budgetary control and perceived value for money are the critical drivers, but all-inclusive holidays are also benefiting from a more conservative travel mindset than has been apparent during the years of economic boom.

This report provides an overview of the market for all-inclusive holidays abroad, investigating the core market factors, strengths and weaknesses, consumer dynamics, and likely future trends.

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Issues in the Market
- Key issues
- Definitions
- Abbreviations
Future Opportunities
- Binge thinking
- Nomadic all-inclusive
- All-inclusive staycation
Market in Brief
- Bucking the market
- Package switch
- Long-haul a key driver
- Making sense
- Full service potential
Internal Market Environment
- Key points
- Overseas drop
  - Figure 1: Domestic and overseas holiday volumes, 2004-09
- Year of the bargain hunter
  - Figure 2: Domestic and overseas holiday expenditure, at current values, 2004-09
- Package drop
  - Figure 3: Inclusive holidays versus independent holidays, by volume, 2004-09
- Long-haul boost
  - Figure 4: Overseas holidays, by region, 2003-08
- Back to the beach?
  - Figure 5: Type of holiday taken for last holiday abroad, 2002-08
- Still going more often…
  - Figure 6: Number of holidays taken, by adults who took their last holiday abroad, 2003-08
- …and for shorter periods
  - Figure 7: Length of last holiday abroad, 2002-08
- Ethics of the enclave
- Heated debate
- Best practice
Broader Market Environment
- Key points
- State of the nation
  - Figure 8: How concerns of the British population have shifted, Feb 08-Jan 09
- Question of confidence
  - Figure 9: GfK NOP Consumer Confidence Index: March 2008-Feb 2009
- Spending dip
  - Figure 10: Trends in personal disposable income and consumer expenditure, 2004-14
- ABC1 all-inclusive
  - Figure 11: Forecast adult population trends, by socio-economic group, 2004-14
- Ageing additions
  - Figure 12: Forecast adult population trends, by lifestage, 2004-14
- Online all-inclusive
  - Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, April 2002-Jan 2009
- Pound stays weak
  - Figure 14: Sterling exchange rates, 2005-09
Competitive Context
- Key points
- Rising share of market
  - Figure 15: All-inclusive overseas holiday volume vs total overseas holiday volume, 2004-09
- Accommodation trends
  - Figure 16: Type of accommodation for last holiday abroad, 2002-08
Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
Who’s Innovating?
- Key points
- Out and about
- Child’s play
- Making a splash
- Boys’ toys
- Turkish Delight
- Common sense
Market Size and Forecast
- Key points
- Past and present
  - Figure 17: All-inclusive overseas holiday volume, 2004-14
- Reasons for growth
- Future
- Factors used in the forecast
Segment Performance
- Key points
- Destinations
  - Figure 18: Estimated top ten destinations for UK all-inclusive holidays, 2008
- Price band
- Activity holidays
  - Figure 19: Estimated activity holidays volume, 2004-09
- Weddings and honeymoons
  - Figure 20: Number of weddings in the UK and abroad, 2004-09
Companies and Products
- Key points
- Supply structure
- Club Med
- Cosmos
- Sandals
- SuperClubs
- Thomas Cook Group
- TUI Travel Group
Distribution
- Key points
- Package trends
  - Figure 21: How last package holiday abroad was booked, 2002-08
Who Has Been on All-inclusive Holidays?
- Key points
  - Figure 22: All-inclusive holidaymakers, February 2007 and January 2009
- Satisfied customers
- Middle England
- Urban professional negativity
All-Inclusive Destination Preference
- Key points
- High long-haul penetration
  - Figure 23: Destination preferences of all-inclusive holidaymakers, January 2009
- Retired head south
- Young potentials
- Long-haul divide
- Singles look east
Attitudes Towards All-inclusive Holidays
- Key points
- Value for money
  - Figure 24: Attitudes towards all-inclusive holidays, February 2007 and January 2009
- Conservative spirit
- Female financial concerns
- Budget families
- Hassle-free
- Independent ABs
Targeting Opportunities
- Key points
  - Figure 25: All-inclusive holidays target groups, January 2009
- - Figure 26: Target groups, by attitudes toward all-inclusive holidays, January 2009
- Fans
- Potentials
- Unlikelies
- Where to go?
  - Figure 27: Where Fans of all-inclusive holidays have been before and where Potentials would like to go, January 2009
Appendix – Who Has Been on All-inclusive Holidays?
- - Figure 28: All-inclusive holidaymakers, by detailed demographics, January 2009
Appendix – All-Inclusive Destination Preference
- - Figure 29: Destination preferences of all-inclusive holidaymakers, by detailed demographics, January 2009
Appendix – Attitudes Towards All-Inclusive Holidays
- - Figure 30: Most popular attitudes towards all-inclusive holidays, by detailed demographics, January 2009
  - Figure 31: Least popular attitudes towards all-inclusive holidays, by detailed demographics, January 2009
Appendix – Targeting Opportunities
- - Figure 32: Target groups, by detailed demographics, January 2009