Amazon: Creating an Ecosystem - UK - January 2020
£ 2,195.00 (Excl.Tax)Excl. Tax Buy Now
Amazon is a business that should need no introduction in the UK market. It is the outright leader in the online retail market, holding a 23% share, and is now the fifth-largest retailer, with estimated UK GTV revenue of £13.7 billion in 2018, and largest non-food retailer, behind only the big four grocery multiples. It is a retailer that has driven and rode best the winds of change in the past decade and one that, despite the fact that the vast majority (88%) of UK consumers have shopped with in the last year, has significant room for further growth.
However, Amazon is far more than simply a retailer. Ignore its significant cloud computing business, it is also a major player in the media streaming and consumer electronics markets. Indeed half (50%) of UK households now contain an Amazon-produced device, with the Echo (21%) now its most popular product. However, many businesses have diversified operations, but Amazon is unique, at least among the retail sector, in that it has been successful in creating an ecosystem where its customers are not simply shoppers, but equally device owners and streaming subscribers. Amazon Prime, to which 44% of UK consumers now have access, is the glue which holds this together with Prime.
“Amazon is the largest non-food retailer in the UK, but in truth it is far more than a retailer; it is also a leading video and streaming provider, a significant consumer electronics producer and much more. The unprecedented success of this not even 30 year old business has come from not only creating success in multiple disciplines with distinct consumer bases, but also creating an ecosystem in which its customers buy into multiple aspects of its business.”
– Nick Carroll, Associate Director of Retail Research
This Report looks at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.