American Families and Dining Out - US - February 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
American families’ perceptions and habits towards full-service and limited-service restaurants have been changing in the wake of the recession. As a result, new opportunities have emerged from this tumultuous period.
The objective of this report is to explore the environment that shapes how families eat at restaurants: not only the restaurant segments they go to and how often they go, but also what shapes their decisions to order food items and the impact of the recent recession on their dining out habits. Additionally, this report gives operators insight into what parents would like to see more often on kids’ menus. Context is provided in the form of specific restaurant concepts and menu innovation related to meeting kids’ restaurant needs.
This report explores this new landscape; some of the topics covered include:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.