American Families and Dining Out - US - February 2011
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American families that share meals together are more likely to be happier and healthier, according to research conducted by the National Center on Addiction and Substance Abuse (CASA). Mintel’s custom consumer research reveals that the vast majority of families frequently dine together at restaurants. This means the foodservice industry plays an integral role in the lives of American families.
This report explores the factors that shape how families eat at restaurants. Mintel provides valuable insights that can help you make informed decisions in tailoring marketing messages to families, launching new menu items with family appeal, and identifying opportunities as they pertain to American families and dining out. Insights into, along with meaningful analysis and discussion of, the following topics are included:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.