American Families and Dining Out - US - March 2013
“Today’s families seek a more casual dining experience than they have in the past. The stresses of the recession have made families more price conscious, and they also want dining experiences that are comfortable. Because of the proliferation of options around foodservice ordering methods (to go, carry-out, drive-thru, and delivery) and options of different foods (cuisine types and item types), families are rethinking their relationship with restaurants. Foodservice also serves the need of convenience for time-starved and non-kitchen-savvy consumers.”
– Bethany Wall, Foodservice Analyst
Some questions answered in this report include:
- How is the relationship between families and restaurants changing?
- Do families need to dine in or is carry-out and delivery good enough?
- What are the major drivers propelling families to a given restaurant?
- Since kids eat out more, what role do restaurants play in obesity?
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