American Lifestyles: Consumer Recovery and Reset Market Report 2023
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This report dives deep into the American consumer. Analysis of lifestyle sheds light on how they currently think and feel. Our expert analyst then uses this broader perspective – in this over 100-page report – to cover specific industries.
Below, we provide the report scope, summarise the key topics covered, and offer selected insights from the report itself.
American Lifestyles is an annual Mintel Report that serves as an overview of consumer behaviour and spending for the year. It includes a review of demographic trends and economic factors, as well as an analysis of Americans’ spending and savings plans.
Most Americans are tired and want to see a brighter future. Political disputes, negative news media (see our Media Industry Report), and global uncertainties are all weighing heavily, impacting the way consumers behave. This isn’t necessarily bad news for brands. 60% believe people need help from companies and brands to recover from the challenges going on right now in America and the world. Now is the time to understand your consumer. Continue reading to sample some of our findings.
Here, we explore how consumers are responding to media/technology and travel developments.
Consumers are endlessly looking for something new on screens (See our Consumers and Screens Market Report). The result is that brands are warring for attention. Winning this is not a case necessarily of quality over quantity, but rather capturing consumers where they are: looking for immediate information/solutions. So, brands may want to cut to the chase when delivering content to consumers. This is even more true with the advent of generative AI (discussed further in the report).
The era of “revenge travel” (post-lockdown) is coming to an end. However, the travel industry remains strong. According to Mintel forecasts, travel is one of three categories that will be the fastest growing over the next five years. From a consumer perspective, the need for support from brands will grow.
This is important because 53% of travellers believe that providers don’t give enough customer support when trips are changed or cancelled. Providers should also look to arm travellers with unique, human knowledge, given that they are buried under the weight of content that is out there.
While Americans are still feeling the effects of turmoil (COVID/economic), they are in a state of recovery, and looking to reset. Responding to their needs means understanding where they are today. See your consumer/customer in a new light and inform effective strategy; buy the full report today. Alternatively, explore our library of Consumer Lifestyles Market Research.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
Our Associate Director analyst Lisa Dubina delivers expert commentary on where American consumers are at today.
After several years of unprecedented turmoil and uncertainty, American consumers are ready to look to the future and discover their ‘next normal.’ Although economic uncertainty and global concerns persist, many consumers are determined to refocus on their physical and financial health over the next year. As Americans navigate this period of recovery and reset, they look to brands to provide support and encouragement.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.