American Lifestyles: Implications of Being On Display - US - April 2019
Covered in this report
This report is an overview of how Americans spent their money in 2018, and what this means for the year ahead, in terms of market projections and business investments. In addition, it includes a review of demographic and economic changes, as well as analysis on American goals, self-perceptions, and relationships to brands.
This report builds on the analysis presented in Mintel’s American Lifestyles: Markets in Motion – US, April 2018 as well as the 2007- 17 Reports of the same title. This report also includes findings from published Mintel Reports across 16 consumer markets: housing; healthcare; transportation; technology; personal finance; dining out; in-home food; leisure and entertainment; home and garden; vacations and tourism; clothing and accessories; beauty and personal care; alcoholic drinks (in home); non-alcoholic drinks; alcoholic drinks (out of home); and household care.
Complete market size and forecast values, as well as details on data sources for each category, can be found in Appendix – The Market.
“Consumers have the option to switch off and disconnect from social media and online chatter by simply putting down their phones. Brands, however, don’t have this luxury. With an emphasis on transparency, consumers want to know exactly what they’re buying – from the provenance of the ingredients, to the labor practices where it was made. Brands can use social media to their benefit to communicate their values to the world. However, social media will also be the first place consumers will call out brands for a miss-step or if they don’t live up to expectations.”
– Dana Macke, Associate Director – Consumer Lifestyles
This Report looks at the following areas:
- Total spending growth
- Fastest growth categories
- Slowest growth categories
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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