American Lifestyles - US - April 2016
Mintel’s 2016 Consumer Trend, Balance or Bust describes consumers’ efforts to achieve balance in a world that offers seemingly unlimited choices. Instead of acting in moderation, people are finding a middle ground by vacillating between extremes.
As a strengthening economy improves individuals’ financial situations, they face myriad choices in how to spend their money. Some consumers continue with the financial prudence they adopted during the recession, while others spend more freely – enjoying their discretionary funds by spending in experiential categories such as dining and entertainment. However, most Americans are doing both – balancing their financial responsibilities by paying down debt and saving, while still setting aside funds to treat themselves when they can.
This Report provides a comprehensive overview of Americans’ total spending including 18 consumer markets. A demographic profile of Americans and future projections, as well as an examination of the economic conditions and issues impacting Americans are also included. An in-depth analysis of Americans’ purchasing priorities and how they seek to find balance, financial and otherwise, is also evaluated.
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