An Ounce of Prevention: Preventing Illness Through Healthy Living - UK - January 2010
Despite the tougher economic climate, health remains high on the agenda for the majority of consumers. Today, more than two-thirds of consumers have mainly positive attitudes towards their diet and health.
The battle to lose weight continues for many consumers: six in ten consumers consider themselves to be overweight. Despite numerous diet products and plentiful advice on healthy living, dissatisfaction with body weight remains an important issue.
Consumers are overwhelmed by the sheer amount of advice and information available on healthy living with one in four people feeling confused by information overload.
With confusion rife, it’s no wonder that consumers are tempted by the reassurance of regular health checks. A huge opportunity exists within the medical sector to provide more regular health checks for the 9m consumers who would welcome them.
As with most aspects of life, technology is taking over. The internet is now the most widely-used source of health advice and information among consumers, with three in five consulting the web on health matters. Women favour Government websites while men tend to prefer to use a search engine.
In today’s society, looking good matters. So, appearance can act as a key motivator for improving health, especially among younger consumers. More than a third of 16-24-year-olds have made changes to their lifestyle to lose weight and look better.
Mintel's Special Report Series are unique research findings that shed essential light on British attitudes, hopes, fears and desires.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.