Analgesics - UK - July 2013
US $2,518.09 (Excl.Tax)Excl. Tax Buy Now
‘Low price remains an important purchase influencer, and as pain sufferers struggle to see the difference between cheap own-label and more expensive branded products, own-label continues to grow. With a number of branded launches in the first half of 2013 focusing on topical analgesics, brands may be able to use this segment as a point of differentiation.’
– Roshida Khanom, OTC and Personal Care Analyst
Some questions answered in this report include:
The analgesics market (made up of oral, topical and paediatric analgesics) has remained fairly constant since 2008, and is predicted to see slow and steady growth to 2018. Strong competition from own-label products, the impact of consumer resistance to taking OTC analgesics as well as greater awareness of the similarities between own-label and branded products, is hindering growth in the category. Additionally, despite being a category that is emotional as much as it is functional, brand communication and claims remain heavily functional. The first six months of 2013 has seen a number of topical analgesics launched, which may help brands to increase differentiation compared to own-label products. The rise in the youngest demographics (under 14s) is likely to positively impact this market both from a children/s and adult’s analgesics points of view.
This report covers only over-the-counter (OTC), non-prescription medication, defined by the Proprietary Association of Great Britain as being:
This report examines the UK consumer market for OTC analgesics (also referred to as OTC painkillers and OTC pain remedies). The OTC analgesics market is defined as including all analgesics available over the counter without a prescription. This includes topical analgesics (pain relief gels, creams and sprays), alongside oral analgesics, oral lesions and toothache remedies.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.