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Description

Description

“The analgesics market benefitted from the strong marketing and product innovation output in 2013, as well as a strong performance by the topical analgesics segment. However, a battle still remains as consumers increasingly seek cheaper own-label products over those produced by well-known brands, due to the value they offer.”

– Jack Duckett, Personal Care Analyst

This report looks at the following issues:

  • Opportunity to expand product innovation for headache relief
  • Bolstering usage of OTC analgesics amongst men
  • Combination packs could help offer stronger pain relief

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Products covered in this report
        • Excluded
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast for UK value sales of OTC analgesics, 2009-19
              • Market drivers
                • Companies, brands and innovation
                  • Figure 2: New product launches in the OTC analgesics category, by format type, January 2010-March 2014
                • Consumers typically rely on oral remedies to treat pain
                  • Figure 3: Types of medication used, April 2014
                • A quarter of consumers always buy own-label analgesics
                  • Figure 4: Purchase considerations when buying OTC pain relief, April 2014
                • Nearly two in five concerned that painkillers only mask the pain
                  • Figure 5: Attitudes towards pain relief remedies, April 2014
                • Consumers interested in faster working remedies
                  • Figure 6: Factors influencing change, April 2014
                • What we think
                • Issues and Insights

                    • Opportunity to expand product innovation for headache relief
                      • The facts
                        • The implications
                          • Bolstering usage of OTC analgesics amongst men
                            • The facts
                              • The implications
                                • Combination packs could help offer stronger pain relief
                                  • The facts
                                    • The implications
                                    • Trend Application

                                        • Trend: Factory Fear
                                          • Trend: FSTR HYPR
                                            • Trend: Return to the Experts
                                            • Market Drivers

                                              • Key points
                                                • Population changes
                                                  • Figure 7: Trends in the age structure of the UK population, 2008-18
                                                • Rising number of prescriptions presents challenge to OTC market
                                                  • Figure 8: Number of prescriptions per person, UK, 2006-12
                                                • Increasing workforce creates potential opportunities for brands
                                                  • Figure 9: Employment and unemployment, by gender, 2008-18
                                              • Who’s Innovating?

                                                • Key points
                                                  • Launch activity up in 2013
                                                    • Figure 10: New product launches in the OTC analgesics category, by launch type, January 2010-March 2014
                                                  • Branded vs own-label launches
                                                    • Figure 11: New product launches in the OTC analgesics category, branded vs own-label, January 2010-March 2014
                                                    • Figure 12: Examples of own-label OTC analgesics launched in the UK, 2013-14
                                                  • Growth in non-ingested remedies
                                                    • Figure 13: New product launches in the OTC analgesics category, by format type, January 2010-March 2014
                                                    • Figure 14: Examples of branded non-ingested analgesics launched in the UK, 2013
                                                    • Figure 15: Examples of own-label analgesics in tablets/capsules form launched in the UK, 2013
                                                  • Launch activity remains fragmented
                                                    • Figure 16: New product launches in the OTC analgesics category, by company, 2013
                                                    • Figure 17: Examples of OTC analgesics launched by Aldi and Wilkinson, 2013
                                                    • Figure 18: Examples of OTC analgesics launched by Tesco, 2013-14
                                                  • Time/speed continues to be an important claim in 2013
                                                    • Figure 19: New product launches in the OTC analgesics category, by top 10 claims, 2013
                                                  • Scope to expand herbal/botanical claims
                                                    • Just 3% of new launches carry ‘on-the-go’ claims
                                                      • Figure 20: Examples of OTC analgesics carrying ‘on-the-go’ claims, 2013
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Significant rise in value sales in 2013
                                                        • Figure 21: UK value sales for OTC analgesics, 2009-19
                                                      • Fan chart
                                                        • Figure 22: Best- and worst-case forecast for UK value sales of OTC analgesics, 2009-19
                                                      • Forecast methodology
                                                      • Segment Performance

                                                        • Key points
                                                          • Segment overview and comparison
                                                            • Figure 23: Consumer spending on OTC analgesics, by segment, year ending April 2013-14
                                                        • Market Share

                                                          • Key points
                                                            • Adult oral remedies
                                                              • Figure 24: Value sales of top oral analgesics brands, year ending February 2013-14
                                                            • Voltarol drives topical treatments sales
                                                              • Figure 25: Value sales of top topical treatment brands, year ending February, 2013-14
                                                            • Sales decline seen across children’s analgesics brands
                                                              • Figure 26: Value sales of top children’s analgesics brands, year ending February 2013-14
                                                            • Bonjela loses share to smaller brands
                                                              • Figure 27: Value sales of top oral lesions and toothache analgesics brands, year ending February 2013-14
                                                          • Companies and Products

                                                            • Reckitt Benckiser
                                                                • Figure 28: Reckitt Benckiser (global) financial performance, 2011-12
                                                                • Figure 29: Examples of new product launches by Reckitt Benckiser in the Analgesics market, 2013-14
                                                              • GlaxoSmithKline
                                                                  • Figure 30: GlaxoSmithKline UK Limited financial performance, 2011-12
                                                                • Pfizer
                                                                    • Figure 31: Pfizer Consumer Healthcare Limited financial performance, 2011-12
                                                                  • Novartis
                                                                      • Figure 32: Novartis Consumer Health UK Limited financial performance, 2011-12
                                                                    • Johnson & Johnson (McNeil Products)
                                                                        • Figure 33: McNeil Healthcare (UK) Limited financial performance, 2011-12
                                                                    • Brand Research

                                                                      • Brand map
                                                                          • Figure 34: Attitudes towards and usage of brands in the analgesics sector, March 2014
                                                                        • Correspondence analysis
                                                                          • Brand attitudes
                                                                            • Figure 35: Attitudes, by analgesics brand, March 2014
                                                                          • Brand personality
                                                                            • Figure 36: Analgesics brand personality – Macro image, March 2014
                                                                            • Figure 37: Analgesics brand personality – Micro image, March 2014
                                                                          • Brand experience
                                                                            • Figure 38: Analgesics brand usage, March 2014
                                                                            • Figure 39: Satisfaction with various analgesics brands, March 2014
                                                                            • Figure 40: Consideration of analgesics brands, March 2014
                                                                            • Figure 41: Consumer perceptions of current analgesics brand performance, March 2014
                                                                          • Brand recommendation
                                                                            • Figure 42: Recommendation of selected analgesics brands, March 2014
                                                                        • Brand Communication and Promotion

                                                                          • Key points
                                                                            • Adspend up in 2013
                                                                              • Figure 43: Main media advertising expenditure on OTC analgesics, January 2010-March 2014
                                                                            • Novartis and Reckitt Benckiser sustain battle for number one advertising position
                                                                              • Figure 44: Main media advertising expenditure on OTC analgesics, by selected advertisers, January 2010-March 2014
                                                                            • Voltarol the biggest spender on advertising in the analgesics market
                                                                              • Figure 45: Main media advertising expenditure on OTC analgesics, by advertiser and brand, 2013
                                                                            • Brands could look to shift into other media channels
                                                                              • Figure 46: Main media advertising expenditure on OTC analgesics, % by media type, January 2010-March 2014
                                                                          • Channels to Market

                                                                            • Key points
                                                                              • Supermarkets the main distribution channel for analgesics
                                                                                • Figure 47: Distribution of OTC analgesics, 2011-13
                                                                            • The Consumer – Pains Experienced and Treatments Sought

                                                                              • Key points
                                                                                • Three in five have suffered from a headache
                                                                                  • Figure 48: Pain experienced, April 2014
                                                                                • Younger consumers present new opportunities for analgesics brands
                                                                                  • Women more likely to experience pain than men
                                                                                    • Figure 49: Pain experienced, April 2014
                                                                                  • Preferred remedy formats
                                                                                    • Figure 50: Types of medication used, April 2014
                                                                                  • Topical remedies used by a third of pain sufferers
                                                                                    • Men prefer topical remedies
                                                                                      • Figure 51: Types of medication used, April 2014
                                                                                    • Specific remedies used
                                                                                      • Figure 52: Specific analgesics used, April 2014
                                                                                  • The Consumer – Purchase Considerations

                                                                                    • Key points
                                                                                      • A quarter of consumers always buy own-label analgesics
                                                                                        • Figure 53: Purchase considerations when buying OTC pain relief remedies, April 2014
                                                                                      • Men more likely to buy branded products
                                                                                        • Figure 54: Purchase considerations when buying OTC analgesics, April 2014
                                                                                      • Consumers more loyal to brands when it comes to topical treatments
                                                                                        • Figure 55: Purchase considerations when buying OTC pain relief capsules/tablets, April 2014
                                                                                    • The Consumer – Motives for Trying a New Product

                                                                                      • Key points
                                                                                        • Consumers interested in faster working remedies
                                                                                          • Figure 56: Factors influencing change, April 2014
                                                                                        • Recommendations drive new product usage
                                                                                          • Figure 57: Proportion of consumers who agreed that they would try a new product if it was recommended by their doctor/pharmacist or a friend/family member, by gender and age, April 2014
                                                                                        • Natural products resonate with nearly one in five
                                                                                        • The Consumer – Attitudes Towards Pain Relief Remedies

                                                                                          • Key points
                                                                                            • Nearly two in five concerned that painkillers only mask pain
                                                                                              • Figure 58: Attitudes towards pain relief remedies, April 2014
                                                                                            • Joint pain sufferers seek alternative pain management methods
                                                                                              • Figure 59: Agreement with selected statements, by type of pain experienced (all pain and selected pains), April 2014
                                                                                            • Younger consumers worry about reliance on analgesics
                                                                                              • Figure 60: Attitudes towards using OTC analgesics, by age, April 2014
                                                                                          • Appendix – Who’s Innovating?

                                                                                              • Figure 61: Launches by format type, by branded/own-label, 2013
                                                                                              • Figure 62: Top 10 claims, January 2009-March 2014
                                                                                              • Figure 63: Launch activity, by top 10 companies, January 2009-March 2014
                                                                                              • Figure 64: Launch activity, by company, 2013
                                                                                          • Appendix – Market Size and Forecast

                                                                                              • Figure 65: Value sales for adult oral analgesics, 2009-19
                                                                                              • Figure 66: Value sales for paediatric analgesics, 2009-19
                                                                                              • Figure 67: Value sales for topical analgesics, 2009-19
                                                                                          • Appendix – Brand Research

                                                                                              • Figure 68: Brand usage, March 2014
                                                                                              • Figure 69: Brand commitment, March 2014
                                                                                              • Figure 70: Brand momentum, March 2014
                                                                                              • Figure 71: Brand diversity, March 2014
                                                                                              • Figure 72: Brand satisfaction, March 2014
                                                                                              • Figure 73: Brand recommendation, March 2014
                                                                                              • Figure 74: Brand attitude, March 2014
                                                                                              • Figure 75: Brand image – Macro image, March 2014
                                                                                              • Figure 76: Brand image – Micro image, March 2014
                                                                                          • Appendix – Brand Communication and Promotion

                                                                                              • Figure 77: Main media advertising expenditure on OTC analgesics, by selected advertisers, January 2010-March 2014
                                                                                              • Figure 78: Main media advertising expenditure on OTC analgesics, by media type, January 2010-March 2014
                                                                                          • Appendix – The Consumer – Pains Experienced and Treatments Sought

                                                                                              • Figure 79: Pain experienced, April 2014
                                                                                              • Figure 80: Most popular pain experienced, by demographics, April 2014
                                                                                              • Figure 81: Next most popular pain experienced, by demographics, April 2014
                                                                                              • Figure 82: Other pain experienced, by demographics, April 2014
                                                                                              • Figure 83: Types of medication used, April 2014
                                                                                              • Figure 84: Types of medication used, by demographics, April 2014
                                                                                              • Figure 85: Specific analgesics used, April 2014
                                                                                              • Figure 86: Most popular specific analgesics used, by demographics, April 2014
                                                                                              • Figure 87: Next most popular specific analgesics used, by demographics, April 2014
                                                                                              • Figure 88: Types of medication used, by most popular pain experienced, April 2014
                                                                                              • Figure 89: Types of medication used, by next most popular pain experienced, April 2014
                                                                                              • Figure 90: Specific analgesics used, by most popular pain experienced, April 2014
                                                                                              • Figure 91: Specific analgesics used, by next most popular pain experienced, April 2014
                                                                                              • Figure 92: Types of medication used, by types of medication used, April 2014
                                                                                              • Figure 93: Specific analgesics used, by specific analgesics used, April 2014
                                                                                              • Figure 94: Specific analgesics used, by specific analgesics used, April 2014
                                                                                              • Figure 95: Specific analgesics used, by next most popular pain experienced, April 2014
                                                                                          • Appendix – The Consumer – Purchase Considerations

                                                                                              • Figure 96: Attitudes and behaviours relating to choosing analgesics, April 2014
                                                                                              • Figure 97: Most popular attitudes and behaviours relating to choosing analgesics – Any, by demographics, April 2014
                                                                                              • Figure 98: Next most popular attitudes and behaviours relating to choosing analgesics – Any, by demographics, April 2014
                                                                                          • Appendix – The Consumer – Motivations for Trying a New Product

                                                                                              • Figure 99: Factors influencing change, April 2014
                                                                                              • Figure 100: Most popular factors influencing change, by demographics, April 2014
                                                                                              • Figure 101: Next most popular factors influencing change, by demographics, April 2014
                                                                                              • Figure 102: Factors influencing change, by types of medication used, April 2014
                                                                                          • Appendix – The Consumer – Attitudes Towards Pain Relief Remedies

                                                                                              • Figure 103: Attitudes towards pain relief remedies, April 2014
                                                                                              • Figure 104: Most popular attitudes towards pain relief remedies, by demographics, April 2014
                                                                                              • Figure 105: Next most popular attitudes towards pain relief remedies, by demographics, April 2014
                                                                                              • Figure 106: Attitudes towards pain relief remedies, by most popular pain experienced, April 2014
                                                                                              • Figure 107: Attitudes towards pain relief remedies, by next most popular pain experienced, April 2014
                                                                                          • Appendix – Demographic Overview

                                                                                              • Figure 108: Gender of respondents, by age, April 2014
                                                                                              • Figure 109: Gender of respondents, by age of children present in their own household, April 2014
                                                                                              • Figure 110: Financial situation of respondents, by gender and age, April 2014
                                                                                              • Figure 111: Working status of respondents, by age, April 2014

                                                                                          About the report

                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                          • The Consumer

                                                                                            What They Want. Why They Want It.

                                                                                          • The Competitors

                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                          • The Market

                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                          • The Innovations

                                                                                            New Ideas. New Products. New Potential.

                                                                                          • The Opportunities

                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                          • The Trends

                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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