Analgesics - US - June 2014
“While sales of analgesics are increasing, the market is still up against a few challenges. A high degree of brand loyalty makes it difficult to get consumers to try new brands. Alternatively, opportunities for innovation present new usage occasions to grow market sales.”
– Emily Krol, Health and Wellness Analyst
This report answers the following quetions:
- How can companies innovate in the analgesics category?
- What opportunities are there to increase external analgesic use?
- How will the aging population affect the OTC analgesic market?
Recent sales of OTC (over the counter) analgesics are boosted by several key brands returning to market. Additionally, there is a high need for remedies that treat pain, due to increased stress leading to headaches, intense exercise regimens leading to sore muscles, and high rates of arthritis among an aging population.
Despite that, there is still an overall concern about product ingredients, helping to boost the market of external remedies and alternative ways to treat pain. This report examines the future potential for analgesics, with a particular emphasis on product selection. Interest in product format, attributes, and purchase habits will be explored to provide insight into market trends.
This report focuses on the market for internal and external analgesics specifically marketed for pain relief that are available over the counter/without a prescription.
Internal analgesics are ingestible/oral tablets or liquid taken for the purposes of relieving pain. Feminine pain relievers are also included in this segment. Products within this market typically contain one or more of the following active ingredients:
- Naproxen sodium
- Magnesium salicylate
The OTC external analgesics segment consists of rubs – such as topical creams/sprays that alleviate pain – wraps, with heating and/or cooling properties, as well as heat/ice packs.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.