Analgesics - US - June 2014
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“While sales of analgesics are increasing, the market is still up against a few challenges. A high degree of brand loyalty makes it difficult to get consumers to try new brands. Alternatively, opportunities for innovation present new usage occasions to grow market sales.”
– Emily Krol, Health and Wellness Analyst
This report answers the following quetions:
Recent sales of OTC (over the counter) analgesics are boosted by several key brands returning to market. Additionally, there is a high need for remedies that treat pain, due to increased stress leading to headaches, intense exercise regimens leading to sore muscles, and high rates of arthritis among an aging population.
Despite that, there is still an overall concern about product ingredients, helping to boost the market of external remedies and alternative ways to treat pain. This report examines the future potential for analgesics, with a particular emphasis on product selection. Interest in product format, attributes, and purchase habits will be explored to provide insight into market trends.
This report focuses on the market for internal and external analgesics specifically marketed for pain relief that are available over the counter/without a prescription.
Internal analgesics are ingestible/oral tablets or liquid taken for the purposes of relieving pain. Feminine pain relievers are also included in this segment. Products within this market typically contain one or more of the following active ingredients:
The OTC external analgesics segment consists of rubs – such as topical creams/sprays that alleviate pain – wraps, with heating and/or cooling properties, as well as heat/ice packs.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.