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This global annual market overview will provide you with an in-depth review of the key issues in the global aircare and pest control market through 2013 as well as our forecast for what will happen in 2014 and beyond.

In 2013, the global air care market could be partially defined by a split between fast-growing developing markets and mature markets in decline, but that would be an overly simplistic depiction since most emerging markets are in the very early phases of growth and are yet to attract significant investment, while mature markets are led by the US.

Air fresheners are by and large still an affluent market product and even though emerging markets like Indonesia and India are posting rapid growth, spend per capita in the category is still quite low. In developing/newly developed markets, Turkey, India, Russia, Brazil, China and Indonesia are posting astounding growth. Because the fastest growing air care markets are still small, they are years away from making up for the massive decline occurring in the US, which is both the largest and slowest-growing (or fastest shrinking) market.

US consumers are trading down from powered air fresheners, which are still the dominant segment in value terms, to slow-release products.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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