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This global annual market overview will provide you with an in-depth review of the key issues in the global baby food and drink market through 2013 as well as our forecast for what will happen in 2014 and beyond.

In recent years, the market has enjoyed strong growth and is forecast to keep doing so. China is by far the largest market, worth US$17 billion, the equivalent of more than 3 times the size of the US market, the second largest.

The Chinese market is fuelled by 16 million births a year and parents’ readiness to spend their increasing income on their single child. In the US, the baby food and drink category has struggled in the years following the 2008 recession.

A lacklustre economy and the resultant poor consumer confidence along with higher formula prices left consumers wary to spend. However, innovation in packaging for both formula and baby food products allowed for more versatility of use and for use of baby food by older toddlers, expanding the consumer base for the category.

Unlike in China and the US where the baby food market is driven by a large number of births, the Russian baby food and drink market relies on high consumption per capita amongst the 1.8 million babies born each year. The year 2013 was very buoyant in terms of innovation. The growth was primarily driven by the dessert, fruit and yogurt subcategory that accounted for one in 5 new products.

What's included

What's included

Table of contents

Table of contents

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About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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