Annual Beer Market Overview - International - 2014
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This global annual market overview will provide you with an in-depth review of the key issues in the global beer market through 2013 as well as our forecast for what will happen in 2014 and beyond.
Changing lifestyles and consumer taste preferences continue to confound brewers, particularly in the most developed markets. Traditional beer-loving markets such as Germany and the UK face continued consumption declines - Germany was one of the slowest-growing markets in 2013. Europe and North America account for the largest percentage of new product introductions in 2013, many of which can be attributed to small craft brewers.
The fragmented nature of the beer business is demonstrated by the nearly 1,100 brewing companies that introduced new products globally in 2013.
Flavor was the major story of 2013, with the radler/shandy trend combining with spirit-flavored beers, and cider increasingly encroaching on beer’s territory in markets such as Europe, Australia and the US. In addition to flavor, brewers are seeking growth from the Asia Pacific region.
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