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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global beer market through 2013 as well as our forecast for what will happen in 2014 and beyond.

Changing lifestyles and consumer taste preferences continue to confound brewers, particularly in the most developed markets. Traditional beer-loving markets such as Germany and the UK face continued consumption declines - Germany was one of the slowest-growing markets in 2013. Europe and North America account for the largest percentage of new product introductions in 2013, many of which can be attributed to small craft brewers.

The fragmented nature of the beer business is demonstrated by the nearly 1,100 brewing companies that introduced new products globally in 2013.

Flavor was the major story of 2013, with the radler/shandy trend combining with spirit-flavored beers, and cider increasingly encroaching on beer’s territory in markets such as Europe, Australia and the US. In addition to flavor, brewers are seeking growth from the Asia Pacific region.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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