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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global beer market through 2014 as well as our forecast for what will happen in 2015 and beyond.

In 2014, big brewers continued to come under attack from the rise of craft brands, not just in the US, but throughout the world, with craft beer now growing even in emerging economies (if not beer markets), such as Brazil and China.

Brewers have responded by increasing their level of innovation, particularly around flavours but also around non-alcoholic beers, lower alcohol beers and beer hybrids with other alcohol categories such as spirits and wine.

They have also increased their production of craft-style beers, as well as seeking acquisitions and collaborations with strong craft beer brands.

The major brewers are also increasingly focusing on the growth of Asia, which according to Mintel estimates, contains the top five fastest growing beer markets between 2013 and 2014. This stands in contrast to sluggish sales in traditionally dominant Western markets such as the US and Europe, while even Latin America had a mixed 2014.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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